Representatives of newsXpress and of the Nine Network met last week to commence planning for the first of our national TV commercials promoting newsXpress.
Running nationally, these TV commercials will offer a consistent message and call to action for all newsXpress businesses.
The commercials will further unify the newsXpress network around common product offers and pricing. They will help pitch newsXpress as a value based shopping experience, differentiating our retail network from other newsagencies. This will be vitally important as further changes are experienced in newsagency product mix and pricing.
