newsXpress Knox is promoting the My Family stickers range from The Sticker Family at the front of the newsagency, facing into the shopping mall. This placement is the ideal placement for promoting the My family stickers as it attracts shoppers from across the mall to the shop.
By placing the My Family stickers pull up banner in front of the card department, the Knox team is subtly suggesting that the My family stickers could also be purchased as a gift … as the store has seen. Shoppers can buy the gift (stickers) and a card and be done with a complete gift in one shopping experience.
Sales of the My Family stickers range at newsXpress Knox continue to be excellent, adding hundreds of dollars of gross profit to the business every week.
