newsXpress Jimboomba has been promoting books from a newsXpress preferred supplier to shoppers as they enter the newsagency and head to the newspaper stand.
This tactical placement is smart as it leverages excellent newspaper foot traffic for good impulse purchase business … books are easy impulse purchase items as we have seen across the newsXpress retail network.
The stand at newsXpress Jimboomba is easily moved, enabling the store to combat store blindness and to react to differences in traffic flow.
