May, 2011 | newsXpress Blog

Magazine Display of the Week: Ascot Vale

Kudos to newsXpress Ascot Vale for this high impact displaying a high traffic location in-store promoting the Royal Wedding issue of The Australian Women’s Weekly.

By making the product the hero and ensuring that every customer entering the newsagency sees the display you have a display which delivers results.

We picked this as our Magazine Display of the Week because of the ideal placement, the simple and clear appeal and the topical nature of the display.

newsXpress encourages its members to embrace and engage in magazines as they deliver traffic which is vital to other departments in our businesses.

Great Value of newsXpress Newsagent Conferences

In addition to excellent and exclusive deals from participating newsXpress preferred suppliers, the upcoming newsXpress one-day mini conferences offer access to cash prizes. Over the course of the four one-day events $3,500 in cash will be given away.

So, in addition to an excellent business centered agenda and great suppliers, there are prizes on offer for lucky participants.

newsXpress members and key employees are urged to BOOK NOW to attend, to unlock maximum value from the newsXpress relationship.

Attendance is free thanks to generous newsXpress supplier funding.

Brisbane Tuesday 17h May 2011– Brisbane Technology Park, Cnr Logan & Miles Plating Rds Eight Mile Plains, QLD, 4113
Melbourne Thursday 19th May 2011 – Hemisphere Conference Centre, 488 South Rd Moorabbin VIC 3189
Sydney Thursday 26th May 2011 – Bonnie Doon Golf Club, Banks Ave, Pagewood, NSW, 2035
Perth Tuesday 31st May 2011 – Crowne Plaza Hotel, 54 Terrace Rd Perth WA.

Non newsXpress members are welcome to book and attend, to see the newsXpress difference in action.

Non newsXpress members should speak with our General Manager, Ben Kay, on 0419 678 754.

Promoting Optus Mobile Broadband in Bairnsdale

newsXpress Bairnsdale has beeen promoting this PrePaid Optus Mobile Broadband offer on the shop floor, in high traffic locations. An excellent impulse purchase opportunity, the small format display unit is ideal for attracting sales of this Mobile Broadband offer.

The Optus Mobile broadband product is one of many communications and technology products available to newsXpress members through preferred supplier Jenlist.

The folks at Jenlist provide access to an excellent suite of support materials including a good range of collateral for in-store promotional use.

As newsXpress Bairnsdale has found, promoting technology products in high traffic areas of the business can be an easy way to leverage existing good traffic.

The newsXpress difference is that we not only source an excellent range of products at competitive prices, we help newsXpress members leverage these good deals into tangible business in-store.

Fizzy Moon range at Sorell in Tasmania

newsXpress Sorell is promoting the Fizzy Moon range on the dance floor with good success. This fun and emotionally connected range is appreciated by customers looking for an unusual gift.

newsXpress likes the Fizzy Moon range because it works with many greeting card occasions. This basket building opportunity makes it ideal for newsXpress stores keen to build a more efficient shopping basket.

By moving the Fizzy Moon stand, newsXpress members are finding that they can continue to drive sales long after the stand is first installed. This commitment to re-location drives efficiency from the product investment.

$35,000 Mother’s Day Giveaway

newsXpress locations right across Australia are today giving away prizes with a combined value in excess of $35,000 as part of our Mother’s Day 2011 promotion.

This is tremendous value from our newsagency marketing group, value which we suspect is unrivaled in the newsagency channel.

newsXpress is thrilled to have been able to deliver such a valuable national package of rewards for newsXpress shoppers.

What makes this giveaway even more valuable is that one lucky shopper in every participating newsXpress shop receives a prize, a Kobo e-reader plus a voucher for purchasing e-books. Having a winner in each location is better for the business than news of one shopper from some far away place winning a single bigger prize.

newsXpress will continue to source good value prize opportunities which leverage preferred supplier arrangements and which support local businesses focused on their local communities.

In the meantime, Happy Mother’s Day to all mums everywhere…

Mother’s Day at Top Ryde City

newsXpress Top Ryde City has been promoting Mother’s Day at the front of the newsagency, facing into the mall and as the photo shows, they have had a busy time of the season. Terrific business, plenty of browsing and good sales. The central offer has been the free Kobo reader which one lucky newsXpress Top Ryde City shopper will win.

Terrific Mother’s Day Outpost at Wetherill Park

newsXpress Wetherill Park has been operating a well-stocked and sizeable outpost for Mother’s Day, offering all sorts of Mother’s Day gifts and cards away from their main store newsXpress location. Sales have been excellent – thanks to a vibrant and appealing outpost display put together by the newsXpress Wetherill Park team.

Outposts such as this are vitally important in shopping centres, usually delivering excellent returns for a limited time commitment. newsXpress is well positioned to help members leverage outpost opportunities thanks to a broad range of products on offer from preferred suppliers.

Mother’s Day at newsXpress Ocean Grove

newsXpress Ocean Grove has been promoting Mother’s Day with this terrific dance floor display offering a broad range of gifts and cards for the season.

Hitting customers as they enter the store, there is a broad range of Mother’s Day gifts on offer from a variety of newsXpress preferred suppliers.

Customer interaction for this and other in-store promotions at newsXpress Ocean Grove has excellent – driving good results for the business.

Mother’s Day at newsXpress Nerang

newsXpress Nerang has been promoting Mother’s Day using newsXpress and Hallmark collateral in the window as well as in-store. They have also made good use of their digital screen in-store – showing Mother’s Day themed promotions.

The result of the displays and other promotional activity has been good sales. Like many newsXpress members, newsXpress nerang likes that they have been able to promote that one of their customers will win a Kobo e-reader … a valuable and appealing prize.

Mother’s Day gifts on offer at newsXpress Leongatha

newsXpress Leongatha has this terrific Mother’s Day gift table on the dance floor promoting a good range of gifts plus fabulous Mother’s Day gift hampers which are wrapped and ready to go. Facing shoppers as they enter the store, table is easily shopped as the photo shows.

Displays like this, with multiple levels leading to height in the middle and offering a range of products are essential to the success of a season.

Mother’s Day Window at newsXpress Riverlink

newsXpress Riverlink has been promoting a wonderful range of Mother’s Day gifts in a dignified display placed in the window facing into the shopping mall.

This newsXpress Riverlink Mother’s Day gift selection coupled with the wonderful Mother’s Day cards and gifts displays in store are helping drive sales for the season.

The Riverlink shopping centre in was affected by the Queensland floods at the start of this year. Retail is still building following the devastation wreaked by the floods not only here bit right across the state.

Mother’s Day at newsXpress Emerald

newsXpress Emerald has Mother’s Day covered from the front of the shop through to the sales counter with team members dressed for the season and displays promoting a wonderful range of gifts and cards. Customers are loving the look of the shop. the photo shows the display from behind the counter where a terrific range of gifts is displayed. As the photo shows, they are making good use of newsXpress and Hallmark marketing collateral.

Using newsXpress Mother’s Day collateral

newsXpress Wetherill Park has been using the newsXpress provided Mother’s Day collateral in a variety of creative ways including on the wall as a background to a display of wonderful Mother’s Day gifts.

This display is just a small part of the overall Mother’s Day story this year at newsXpress Wetherill Park.

newsXpress provided members with a Mother’s Day collateral pack containing A1, A3 and A4 posters, all printed double sided for maximum flexibility. This particular display at Wetherill Park uses some of the A3 and A4 posters.

newsXpress is thrilled with the feedback from newsXpress members about the enhanced seasonal collateral packs provided by newsXpress.

Mother’s Day at Kingaroy Mall

newsXpress Kingaroy Mall has been promoting Mother’s Day 2011 out the front of the business with a good range of Mother’s Day cards as well as gifts. All customers entering the newsagency pass by these Mother’s Day offers. This is exactly where Mother’s Day needs to be to leverage the most of the opportunity. By using balloons they have enhanced the attention the display attracts.

Mother’s Day at newsXpress Sun Valley

newsXpress Sun Valley has been offering a terrific range of books as part of their overall Mother’s Day strategy. Strategically placed on the dance floor, this has been successful in leveraging incremental business from shop traffic. Books are a good margin opportunity for Mother’s Day and other key seasons thanks to good buying through newsXpress preferred supplier relationships and the marketing collateral created for these opportunities..

Personal Sticker Family promotion at Watergardens

The team at newsXpress Watergardens has a personal and appealing promotion running for The Sticker Family range of My Family stickers in-store. By showing off stickers relating to team members, they are showing the personal nature of The Sticker Family range as well as showing other uses for these stickers beyond placement on the rear window of cars. The display also shows off the team as a family. We like that.

Well done newsXpress Watergardens team!

Mother’s Day at newsXpress Harbourtown

newsXpress Harbourtown has been making good use of the newsXpress marketing collateral for promoting Mother’s Day season with this terrific display right at the front of the business.

The range of packaged gifts is ideal for time-poor newsagents, wrapped and ready to give as a gift. This is a wonderful idea and makes for an appealing and attractive display.

Mother’s Day 2011 is very close and good retailers, like newsXpress Harbourtown, are making the most of these few days in the run down to the big day this coming Sunday.

Bold Mother’s Day Card Display in Sunbury

newsXpress Sunbury Square made a decision to place Mother’s Day cards on the wall, facing customers in an excellent high-traffic location in-store. The result is a very effective and easily-shopped Mother’s Day card display – as the photo shows. While different store formats and situations require different responses to the handling of Mother’s Day, the strategy of putting this major season on the wall in such a bold display is paying off for newsXpress Sunbury Square. Shoppers can see that they are to go-to greeting card outlet in Sunbury.

Mother’s Day at newsXpress Wetherill Park

newsXpress Wetherill Park has this terrific display featuring Mother’s Day collateral and a broad selection of products in the absolute premium promotional location in-store – facing all customers as they enter the business.

This display is just part of the overall commitment to Mother’s Day which newsXpress Wetherill Park has been running in the lead up to Sunday.

As the display shows and the sales results demonstrate, good use of marketing collateral and a good location are important in a successful seasonal promotion. Well done to the Wetherill Park team.

Wonderful Mother’s Day window at newsXpress Yarram

newsXpress Yarram has embraced the newsXpress marketing collateral with this wonderful and creative Mother’s Day display.

They newsXpress Yarram team picked up on the lace treatment from the newsXpress Mother’s Day poster and included lace to frame the window. They did the same with the hearts from the poster.

The result is a beautiful window which themes the whole business for the Mother’s Day season.