newsXpress Knox recently created a front of store magazine display which visually connected with the newsXpress Magazine Club Card collateral.
Both the newsXpress Magazine Club Card poster collateral and the display used the washing line look for promoting magazines.
The washing line motif can also be used deeper in-store, connecting the front of store display with the broader magazine department itself. The washing like is good as it shows off a variety of titles – the range here as in so many newsXpress newsagencies is about much more than just the top selling weekly titles.
The Magazine Club Card is an excellent point of difference for newsXpress stores. Buying magazines from newsXpress helps shoppers save money.