Sales of The Sticker Family range continue to grow through the newsXpress group. Right across the country newsXpress members are reporting excellent numbers for the first quarter off the year.
One way newsXpress stores are boosting sales of The Sticker Family is through the placement of a mat at the counter as shown in the photo. Shoppers see the pull up banner out the front of the store and are reminded of this when they come to the counter. being laminated, customers can circle, with a whiteboard market, the stickers they want. It becomes a shopping list.
We are seeing newsXpress locations sell 300 stickers a week and more by engaging with the recommended newsXpress tactics for The Sticker Family.
A useful ratio we are using is that sales of these stickers can be equal to 50% of greeting card sales. The key to achieving this is relentless focus on the newsXpress tactics for the range. newsXpress members should talk with their newsXpress Business Development Manager for a refresher of these tactics.
We are flattered that others have followed us into our campaign for The Sticker Family. The newsXpress difference is our tactics which are driving sales success … helping newsXpress members bank more margin dollars.
