newsXpress Seymour has a small fridge of Berocca product placed above newspapers as part of a campaign to drive sales efficiency from newspaper sales.
A terrific impulse purchase by tradies picking up a newspaper and a welcome lift for weekend shoppers who may have had a rough night, the placement of the Berocca fridge at newsXpress Seymour is tactical … very smart.
The fridge was provided free as part of the offer negotiated by newsXpress for the introduction of the Berocca range through our stores. This was in addition to bonus stock. All in all a very lucrative deal for newsXpress members to get into an excellent impulse purchase products.
