We have the best prices guaranteed and if you find a cheaper price we will beat it by 5%. This is the claim for the latest ink offer by The Lucky Charm, a newsagency franchise group of 20 or so stores.
Comparing the latest ink catalogue published by The Lucky Charm with that just published by newsXpress, any shopper can see that their prices are not the best. While the beat newsXpress prices around 20% of the time, newsXpress beats them for the rest – and that is comparing only against the limited range on the flyer from the Lucky Charm.
newsXpress members can be confident that the HOT Ink! campaign continues to deliver excellent consumer value. Our consistency is unparalleled in the ink category. Our pricing and ranging leadership is backed by professional marketing collateral, in-store strategies and tactics which drive sales and marketing support materials for presenting a professional look for ink.
As for offering to discount 5% below the best price offered by a competitor – talk about expecting your customers to do the work which good retailers should do for themselves. Officeworks uses this tactic often. Our view is that it is lazy.
Here at newsXpress we believe that we have to put out the best offer possible. Our merchandise, marketing and business development teams work hard to help our national retail network deliver this every day.
