newsXpress Port Lincoln has got right behind the I Love Magazines campaign by ACP Magazines in a range of ways including the tactical placement of the promotion display unit on the dance floor facing customers as they enter the store. The display has been regularly refreshed with current titles throughout the campaign.
Joy and the team at newsXpress Port Lincoln are a good example of the proactive newsagents we have within the newsXpress group, people who understand the traffic generating value of magazines. This is why they so completely get behind campaigns such as I love Magazines. They see the win for their business, for their customers and for their supplier partner.
newsXpress was able to access collateral and other support for newsXpress members to help the group leverage the I Love Magazines opportunity to its fullest.