newsXpress Knox City is promoting the I Love Magazine campaign behind the counter as well as using the display unit from ACP magazines.
The display unit is being used to attract shoppers from the mall into the store while the behind-the-counter display is used to drive impulse purchases of these titles.
The co-location approach engaged by newsXpress Knox City is one of the pillars of the exclusive newsXpress magazine strategy. Pretty displays are one thing, tactical engagement which leverages a campaign like I Love Magazine to its maximum commercial is another.
This is the another example of the newsXpress difference in action … driving value for our member businesses and for our suppliers.
