newsXpress Forest Hill is having success promoting Back to School specials at the entrance to the store. Using newsXpress collateral – A1 posters and an A4 specials flyer – the store is generating good traffic from shoppers in the mall.
By focusing on the top line specials at the entrance, the store is using competitive pricing to attract shoppers in a centre where Big W and other majors are pushing had this back to School season.
