The Hallmark recordable Christmas storybooks are continuing to sell well right up to Christmas. The Hallmark national TV campaign and the excellent in-store collateral provided to newsXpress members along with out special pricing opportunity are driving excellent sales.
newsXpress Runaway Bay has been open just a couple of days and their recordable storybook display is working a treat. The have more than The Night Before Christmas recordable storybook.They have the full range of innovative and enticing recordable products from Hallmark. We are seeing this strategy deliver excellent results across the newsXpress group with customers purchasing two and three books at a time.
newsXpress had early access to this range from Hallmark thanks to our strategic partnership with the best known greeting card company in the world.
