The Christmas book sale which is running in many newsXpress newsagencies across the country is selling very well. Christmas books, activity books, cook books and all sorts of other titles are performing very well for our newsXpress members.
Promoted in our catalogue, the sale drawn new traffic. It also builds basket efficiency through generating excellent impulse purchase business.
newsXpress members make the most of the high margin book sale opportunity by constantly refreshing the display, promoting in a high traffic location on the dance floor and co-location titles where appropriate.
The newsXpress preferred supplier arrangement delivers book sale opportunities to newsXpress members on highly competitive terms and backs this with excellent external marketing opportunities.
