newsXpress Seymour is promoting the range of Hallmark recordable storybooks including their Christmas books which are on TV at the moment in a national campaign.
Current TV national coverage by Hallmark makes promoting the storybooks in a high traffic location a smart move.
The decision by newsXpress Seymour to also promote the Christmas reindeer just behind the storybooks is also smart – the $5.00 deal makes the books even more interesting to shoppers.
newsXpress is proud to be the lead strategic partner with Hallmark in the newsagency channel with Hallmark on the launch of the recordable storybook range.
