Month: November 2010

newsXpress Phone Card selling well

phonecard-newsxpress.jpgSales of the newsXpress branded phone card are going very well for many newsXpress members.  Available across the newsXpress network, this exclusively branded phone card is a practical example of the newsXpress difference: a high quality product at a very competitive price delivering product category best practice margin.  The newsXpress phone card is backed with practical merchandising and sales collateral and advice.

The Australian phone card marketplace was ready for a no gimmicks phone card which consumers could trust.  newsXpress is proud to put its name to this phone card as a stand out in quality, price and service.

Calendars at newsXpress Forest Hill

cal-2010.JPGnewsXpress Forest Hill (VIC) is seeing excellent calendar sales from its wide range of calendars in the 2011 range.  The range has been carefully laid out by category and segment and is serviced at least once a day.  The team is careful to not overload pockets – to help ensure a good shopping experience for customers.

Calendars, located in a high trafffic position and well laid our will sell well … as newsXpress Forest Hill has found over the years.

Christmas at newsXpress Kin Kora

kinkora-christmas.jpgnewsXpress Kin Kora has the newsXpress, Hallmark and Darrell Lea point of sale together with some giant baubles to create our Christmas displays throughout the store. Customers love the ‘presents’ under the tree – the boxes are from WM Australia, chocolates are from Darrell Lea and gift bags from Hallmark. Customers are already commenting on how nice a ‘traditional’ tree looks in the shop.

Well done newsXpress Kin Kora!

Franklin AnyBook at hit at newsXpress Mronington

anybook.JPGThe team at newsXpress Mornington Central is having great success with the Franklin AnyBook – another newsXpress innovative product.  They have created a good display with a poster positioned next to the product.  Sales have been excellent!  This store is located next to an Angus and Robertson store which does not carry this product.  They are co-operating with newsXpress Mornington by directing customers their way.  The Franklin AnyBook gets newsXpress into the interactive reading experience and further shows off our commitment to product innovation for newsagents.

Recordable storybooks at newsXpress Macarthur

macarthur-christmas.jpgnewsXpress Macarthur (NSW) has a terrific display of the Hallmark recordable storybooks on the dance floor.  Sitting in prime location, this display is drawing attention of customers who visit the busy store.

Prime retail placement of thee storybooks is essential given the investment by Hallmark in a TV campaign promoting these products.  newsXpress published details of the TV campaign to members earliner this week.

Junior MasterChef products at newsXpress Sun Valley

sunvalley-masterchef.jpgnewsXpress Sun Valley has put together an excellent display of Junior MasterChef products sourced through one of our newsXpress preferred suppliers.  This range helps newsXpress stores like Sun Valley tape into the Junior MasterChef phenomenon in time for Christmas.  Access to the range is limited … it’s a terrific point of difference for participating newsXpress stores.  Early reports indicate good sales for this range.

The newsXpress candy lane approach in action

maryborough-candylanes.JPGnewsXpress Maryborough has established two candy lanes as per the merchandising recommendations from newsXpress presented at recent member meetings.   It looks great and is driving good business.  Well done Ross, Cheryl and team!

Customers approaching the counter see excellent impulse opportunities plus roll wrap and gift wrapping tape and Hallmark gift tags – excellent Christmas opportunities.

Helping newsagents leverage exsting good traffic is a key part of the total business solution from newsXpress.

Local ink promotion for newsXpress members

hotink-inhouse.jpgnewsXpress members participate in regular national campaigns promoting ink under our HOT ink! sub brand.  In between these national HOT ink! promotions, newsXpress members have access to professionally designed flyers which can be easily modified at the store level. newsXpress Reservoir has done this, setting local prices and producing a double sided flyer which looks like it has come from a professional printer.

Customising the newsXpress collateral takes a couple of minutes and can be done on just about any computer.

Christmas on show

knox-christmasnov15.JPGnewsXpress Knox has Christmas offers on show across the entrance to the store and through the dance floor.  From cards on the rigth to gifts on the left, the Christmas offer is a beacon to shoppers in the mall promoting the season and the good value shopping opportunities at newsXpress.

The table displays change weekly as part of the commitment to keep the offer fresh.

newsXpress St Clair embracing gifts

stclair-gifts.jpgNew newsXpress member, newsXpress St Clair, is having fun and success with the ever expanding range of gifts sourced by the newsXpress merchandise team.

Thanks to new Pert & Ryan fixtures, the St Clair team is better equipped to display these new gift lines.

From the golliwogs to the Cheeki bottles to the wooden toys, the range is broad, appealing and well located on their dance floor.

Plants and magazines sell well at newsXpress Young

young-plants-mags.jpgnewsXpress Young is enjoying good success in promoting plants with gardening magazines at the entrance to their business. The initiative is certainly paying dividends, they have sold 6500 plants over the last 12 months and lots of magazines from this front of store display.

newsXpress Business Development Managers see local store initiatives such as this in their visits and share them with other stores through email and their face to face visit cycle.  Connecting newsXpress stores by sharing ideas like the success at newsXpress Young is another part of the newsXpress difference.

Christmas in Pakenham

pakenham-christmas.JPGnewsXpress Pakenham has Christmas offers running through the store, on both sides of the dance floor.

Covering the entire newsXpress Christmas range as well as the Hallmark Christmas card and gift range, the Christmas offer on the floor at Pakenham is bright, broad and appealing.

They are using some of the digital tools to create visual movement within the displays and thereby drive sales.

newsXpress Melton success with Christmas gifts

melton-dogs.JPGnewsXpress Melton is having good success with the plush dogs and cats which are part of the newsXpress Christmas gift offer.  Peeking out of handbags, they look great!

The stand, on one side of a column, is in a perfect location for impulse shopping.  The other side of the column offers the Hallmark recordable storybook range, another great success for newsXpress stores.

Both items appeal to similar shoppers.

The dogs and cats are particularly appealing because they brighten the store with colour and personality.  Customers love them!

They dogs and cats will drive traffic as they are in our catalogue.

Calendars at newsXpress Castle Towers

castletowers-calendars.jpgThe team at newsXpress Castle Towers has put together an excellent calendar outpost for the 2011 calendar season.  Featuring calendars from newsXpress preferred suppliers, this well laid out high traffic location outpost is sure to be a hit with shoppers visiting the Castle Towers shopping centre.

The newsXpress merchandise team helps members with calendar buying and layout advice to ensure that the full potential for the season is achieved.

newsXpress radio at the counter

knox-radio.JPGWhat a perfect way to promote newsXpress Radio and a hip Christmas gift!  Anthony at newsXpress Knox came up with the great idea is playing newsXpress radio through the DJ-Bears.  Mini speakers are located in the feet of the bears.

There is a cable running from the bear which can be connected to anything from an iPod to your computer to the newsXpress Radio reception box.

Promoting the DJ-Bears in this way enables us to run them as a counter offer and show how they work.  Customers are noticing!

Great Christmas gift sales at Mornington Central

morningtoncentral-christmas.JPGnewsXpress Mornington Central (VIC) is seeing good sales from its display of Christmas gifts featured in the newsXpress Merry Giftmas catalogue.  Early sales have been so good that some lines are close to selling out.

The Christmas gift display is located next to the lottery counter, in a highly visible location in the store.  It has been configured for easy browsing and shopping.  The proof is in the sales.

This year’s Christmas range selected by the newsXpress merchndise team is already selling well and the catalogues does not even hit until this week.

Great Christmas sales at Salamander Bay

salamander-christmas.jpgnewsXpress Salamander Bay (NSW) is reporting excellent sales of their home decorating items and gifts sourced from newsXpress preferred suppliers.  The display is situated in an excellent location on the dance floor and laid out in an enticing and shopper friendly display.  This is the first year that Salamander Bay has separated decorating gifts from other Christmas lines – sales are indicating that this is a good move.  Click on the image for a larger version of the photo.