Month: October 2010

newsXpress Watergardens is promoting Halloween at several locations in-store.  This display in the photo, click on the image for a larger version, is being promoted in a table which is facing into the main mall.  This table is drawing tremendous attention because of the unique, top shelf, mix of items on sale – they go beyond what shoppers will see in most stores playing in the Halloween space.

As so many other newsXpress members are reporting, Halloween is going off early this year.   New traffic, good margin, excellent sales … a great retail story.

newsXpress Watergardens is promoting the exclusive to newsXpress Halloween garden lights in what looks like an old chest with fog wafting across and in between the lights.

This is a very effective looking display which is getting shoppers to pick up a light and ask what it is.

Success with Halloween is all about creating retail theatre … and having fun.

newsXpress Manly West has setup a terrific display for Halloween 2010 featuring  an excellent range of fun Halloween items from broomsticks to candy buckets to a selection of scary (but fun) items.

Supported by newsXpress Halloween marketing collateral, the display is a terrific promotion for the season.

From the entrance to deep into the store, Halloween has taken over newsXpress Wetherill Park.  Using newsXpress collateral and an excellent mix of Halloween product, the store has been transformed to reflect the fun and excitement of the Halloween season.  Well done to everyone involved in this display!

Click on the image to see a larger version of the photo.

The Hallmark Halloween Voice Changers, which are exclusive to newsXpress stores, are generating excellent business again this week.  This clever stand at our newsXpress Watergardens store is a clever merchandising move by Renee.  It looks good, presents the product well and is tactically placed at the counter in a high impulse location.

Once a customer picks up a voice changer you are much closer to getting a sale – hence the importance of placement in-store.  Co-location is recommended including one placement at the counter.

Halloween landed in Gympie last week with this terrific in-store display at newsXpress Gympie which reflects the fun and opportunity of the season. Sales have been so strong that the store is having to arrange for more stock.  This is a story being repeated across the newsXpress network.  Well done to everyone at newsXpress Gympie for such a great display.

Click on the image to see a larger version.

The Halloween party goods stand which newsXpress sourced for members is working very based on feedback we have received.

Designed to work as a basket builder supporting the broader newsXpress Halloween campaign, this stand of party goods offers an excellent range of cups, plates and other items for anyone planning a Halloween event this year.

Part of our focus this year is about helping people interact with the season at home, hence the importance and relevance of the party goods stand.

newsXpress has owned Halloween in the newsagency channel for years.  The products offers and marketing activity for this year have taken the newsXpress to a new and even more rewarding level!

The folks living in Ballarat will have fun this Halloween thanks to the terrific display of Halloween products at newsXpress Ballarat in the Block Arcade.

Strategically placed on the dance floor near the card department, the Halloween display offers all the treats such as witches hats, face masks, pumpkin buckets and costumes.

The bats flying around the newsXpress poster above the display is an especially scary treat.

The level of energy and commitment shown right across the newsXpress network for Halloween this year is wonderful.

newsXpress Pacific Pines is participating in Halloween for the fourth year in a row and is anticipating a repeat of year on year growth they have seen previously.

Their appropriately scary and wonderful display is tactically placed to get to customers as they enter and leave the store.  It includes a good range of masks and other items to trick yourself out for a great Halloween.

We are hearing from newsXpress stores right across Australia that Halloween has kicked in earlier this year.  Thankfully newsXpress and our suppliers were ready with great displays appearing from right after Father’s Day.  What a great lead in to Christmas!

The terrific Halloween display at newsXpress Ocean Keys in Western Australia is already a hit with feature products selling as the display was being set up.  The hanging ghosts have been especially popular.

A display like this is certain to attract new customers to the store and this is a key part of the newsXpress Halloween strategy – exceuted so well at Ocean Keys.