Month: October 2010

newsXpress Jimboomba is promoting Halloween 2010 with this scary and fun display in a good location in-store. Packed with products from newsXpress preferred suppliers, Jimboomba residents have an excellent range of Halloween products from which to choose.  Click on the image to see a larger version off the photo.

The team at newsXpress Knox has refreshed the behind the counter Halloween promotion with this updated display.  The display is designed to promote the broad range of products available for enjoying Halloween 2010.  You know you have a good impulse purchase display when customers buy from it – this has been the experience at newsXpress Knox.

newsXpress Nerang, one of our newest newsXpress members, is playing with Halloween for the first time. They are using the newsXpress marketing collateral to draw attention to the Halloween products they have left – on display on a power end. With just a week to go, many newsXpress stores are running low of Halloween product to sell – 2010 has been a terrificyear for Halloween.

Halloween is centre stage at newsXpress Mountain Creek with a display on a power end, facing customers as they enter the store.  The black background is ideal for featuring some of the more colourful Halloween products. Right across the country newsXpress stores are leading the way with great Halloween products this season – just like at newsXpress Mountain Creek.

newsXpress Ocean Grove is enjoying playing with Halloween for the first time ever.

This display in a high traffic location at Ocean Grove is enticing shoppers to get involved in the fun of the season – from costume pieces through to the pumpkins which light up.

For the last week newsXpress team members and store have been inncluding this footer on emails.  It is a variation on the Halloween collateral provided to newXpress stores on our A2 posters, in store newsletter, Halloween recipes and other collateral.

This is smart marketing in action – we are proud of comprehensive seasonal coverage.

newsXpress Ascot Vale has an excellent Halloween display on the dance floor.  Featuring a plenty of Halloween product and another visit from their store mannequin who makes it into most seasonal displays. The display is situated to be seen by most whoppers visiting the store.  If you are visiting or near Union Road Ascot Vale check out the Halloween offer at newsXpress Ascot Vale.

newsXpress Emerald has a Halloween display out front of the store drawing plenty of traffic to the business.  This feature stand offers a good range of Halloween product to attract the impulse shopper.  The display is supported with newsXpress collateral including the Halloween recipes – an exclusive to newsXpress offer.

newsXpress Mortdale has refreshed their Halloween offer, showing the importance of constant change for seasonal offers.  Facing customers as they enter the store, the popular Halloween range is delivering good results for then business.  The various Halloween displays are capped by newsXpress marketing collateral.

newsXpress Pakenham is using the newsXpress candylane approach to selling some of their Halloween products right in front of the counter.  This is an excellent impulse purchase strategy which will maximise the Halloween success.  The candylane itself brings structure to counter traffic flow – vital in any busy newsagency.  Click on the image to see a larger version of this photo.

newsXpress Cooma has Halloween promoted on an aisle end, facing customers as they enter the store.  Attention is drawn to the offer with two of the newsXpress Halloween posters hanging above the display. Anyone living in Cooma and wanting to have some fun this Halloween should get to newsXpress Cooma before they sell out.

newsXpress Pakenham is promoting Halloween in their Main Street window.  On the left is a display of Halloween products which is available in-store and on the right is the Halloween mirror, a real feature product for the 2010 Halloween season. Click here to see the mirror in action.  newsXpress Pakenham is using the window display to attract people passing by to stop and shop their Halloween range.

Halloween attracts younger shoppers and there are plenty of other products in a newsXpress store to satisfy these younger shoppers.

Click in the image for a larger version.

newsXpress Beechworth is embracing Halloween for the first time with this terrific display in the middle of the high-traffic dance floor.  From the newsXpress Halloween marketing collateral to the great range of product on offer, Beechworth is set for some Halloween fun.

As with all newsXpress stores embracing Halloween, the newsXpress national merchandise team has sourced a broad range of products from the regular Halloween offer through to some exclusive lines – all good margin yet at competitive prices. We have backed this up with excellent in-store collateral and out of store marketing.

Well done to Beechworth for embracing Halloween. We want to see photos of the staff costumes as we get closer to the big day!

Fun is front and centre in the Halloween display at newsXpress Ivanhoe in Melbourne.  Occupying two large display units on the dance floor, the Halloween range is easily seen by newspaper, greeting card and magazine customers.  There is plenty of retail theatre with the display and this is bound to drive a good sales result.  Ivanhoe residents are set for a great Halloween this year thanks to the effort and creativity from newsXpress Ivanhoe.

Click on the image to see a larger version of the photo.