newsXpress Knox has this week used streamers to attract shoppers to its Halloween range. Tucked just inside the lease line to the store, the streamers flow freely in the breeze through the centre and draw more attention to the display.
This is the fifth major change to the Halloween display at newsXpress Knox in gthe last month.
You can see the streamers working when you watch people across the mall and how their head is turned by movement off to the side or in a distance.
The streamers act like a speed hump. They slow people down or draw their attention to something they may have missed – in this case a terrific Halloween display.
As the season is drawing to a close, there are plenty of reports of success with Halloween across the newsXpress network.
