Month: October 2010

In our last blog post of photos about Halloween 2010, we thought it fitting to show this photo of the front window of newsXpress Maryborough in Victoria. Click on the image for a larger (better quality) version of the photo.  It shows the value of engaging a professional visual merchandiser to promote the business. Stunning!

Check out the team at newsXpress Eli Waters as they appeared yesterday celebrating Halloween in their store.  Talk about engaging with the season!  I especially like Allan’s outfit, newsXpress colours and all!

Fairfax newspapers are reporting this morning that Halloween has arrived in Australia with research showing that 20% of the population will engage this year. newsXpress is proud to have lead retailers for years, building this season each year to the excellent success this year.  This is thanks to engagement by our members like newsXpress Eli Waters!

Ben from newsXpress Sunbury is rightly proud of his work creating an innovative and successful window display promoting Halloween.  This is another good example of retail theatre from the newsXpress family on display.

The photo also shows some of the many entries received for the Halloween colouring competition around the doorway and on the far window.

Kudos to Ben and all at newsXpress Sunbury for enjoying Halloween 2010.

newsXpress Haly Street has been advertising Halloween on radio.  Click here to hear their ad. It is a terrific promotion for their Halloween range as well as their Halloween photo competition. Well done on such an innovative approach to prooting Halloween!

newsXpress Whittlesea has been promoting Halloween in a range of places in-store through the season. The latest location for some of the range has been above newspapers.  This is an excellent move for impulse sales of Halloween products.

Moving seasonal items, especially impulse and fun items like Halloween products, helps find extra sales from existing customers and thereby improves basket efficiency.

Antonella and Ginella, owners of newsXpress Wetherill Park, got into the swing of Halloween yesterday, dressing up to celebrate the big day on October 31. Halloween is about fun and retail theatre and these two beautiful ladies are certainly embracing both. Anyone visiting newsXpress Wetherill Park this Halloween would certainly have had their share of fun while shopping.

Right at the front of the store and luring customers in is this wonderful display of Halloween products at newsXpress Southport Park.

Bright, bold and easily shopped, the offer is attractive to kids and families looking to have some fun this Halloween.

Halloween is a wonderful opportunity to attract new traffic – as they have been doing at newsXpress Southport Park.

Halloween products have been greeting customers at newsXpress Kingaroy through this fun season.

Well merchandised from the cobwebs hanging from the ceiling to products down to the floor and setup for for easy impulse shopping, they have offered an excellent range of Halloween products.

newsXpress Ivanhoe has had its broad Halloween range on display on the dance floor, in a high traffic location in the business.  Besides promoting the valuable season, the display differentiates the store from the old-school newsagent tradition of no change.

Halloween has been on display right through newsXpress Darra with newsXpress collateral and featured Halloween products hanging from the ceiling of the store – creating a nice sense of theatre beyond the Halloween product display.

newsXpress Knox has this week used streamers to attract shoppers to its Halloween range.  Tucked just inside the lease line to the store, the streamers flow freely in the breeze through the centre and draw more attention to the display.

This is the fifth major change to the Halloween display at newsXpress Knox in gthe last month.

You can see the streamers working when you watch people across the mall and how their head is turned by movement off to the side or in a distance.

The streamers act like a speed hump.  They slow people down or draw their attention to something they may have missed – in this case a terrific Halloween display.

As the season is drawing to a close, there are plenty of reports of success with Halloween across the newsXpress network.

Halloween is going well at newsXpress Riverlink thanks to the display in the photo and other displays promoting the season.  With just a few days left to the big day, the team at newsXpress Riverlink is making the most of the Halloween opportunity by keeping displays fresh and finding fun ways to connect with the season.

The Halloween recipies are on display at newsXpress Gumdale.  Customers are loving this resource, it is taking Halloween to a higher level than just selling Halloween products.  At Gumdale they have made the recipes part of the Halloween feature in-store – another way of showing the newsXpress difference.

The external window of newsXpress Parkmore is a feast of cobwebs as they promote their newsXpress Halloween range of goods.  The very different look of the display window is drawing attention to the store, as it should.  Halloween is a season with excellent promotional opportunities and newsXpress is thrilled to see members engaging – as at newsXpress Parkmore..

newsXpress Ocean Keys (WA) is giving Halloween a great run at the entrance to their store with this terrific display of Halloween costumes and trick or treat items.  The key to retail success with Halloween in retail is to be bold and have fun.

The team at newsXpress Maryborough (VIC) went all out to create a different Halloween display this year. They hired a professional merchandiser to put the window together.  The goal was to make the store the talk of the town and draw people in to see the Halloween range.  Click on the image to see the detail of the stunning window display – a display which is completely unlike anything you would expect to see in a newsagency.

The display offers an excellent tutorial in visual merchandising opportunities for seasons like Halloween.

The team at newsXpress Gympie got into the Halloween spirit by dressing up in full Halloween garb.  If theatre is important in retail (and it is) then this is retail at its best!  Imagine what a regular would think when they come in to pick up their newspaper.  Click on the image to see the detail of their scariness at newsXpress Gympie.

newsXpress Jimboomba has been featuring the exclusive to newsXpress Halloween voice changers with this display.

newsXpress sourced the voice changers through its strategic partnership with Hallmark.

Priced at $14.95, the voice changers can be bought for $9.95 if purchased with three Hallmark greeting cards.  newsXpress often uses cross promotion like this to drive sales in multiple categories.

newsXpress members are reporting that the best way to sell the voice changes is through in-store demonstration.  Kids love them.

newsXpress Ocean Grove is promoting Halloween in the window in the countdown to the October 31 fun time.  This  display is n all about attracting people in the street to step into the store and shop for Halloween products.  The reflection on the window in the photo does not do the display justice.