newsXpress Orange promoting Father’s Day

orange-fathers.jpgnewsXpress Orange is promoting Father’s Day across the entrance to the store in the Orange City Shopping Centre and onto their dance floor with an excellent range of gifts. In addition to Father’s Day gifts, they are promoting the popular Hallmark Father’s Day range.

newsXpress Orange is known across Orange for their gift range so it is natural that they would do a terrific job for an important season like Father’s Day.

The value of a Business Development Manager

This is a story about how a good newsagency marketing group can add real value of your business.

A newsXpress member recently complained to one of our Business Development Managers that they had been sent too much stock for the launch issue of a new magazine and planned to early return all of this stock.

The newsXpress Business Development Manager researched the new title and went back to the newsXpress member with a business case on why they should actively promote the new title instead of early returning it.

While not convinced, the newsXpress member followed the newsXpress BDM’s advice and the newsXpress commitment to embracing the magazine opportunity, promoting the title on the dance floor of their store.

They quickly sold out of the launch issue and urgently sought additional stock.  The economic benefit goes beyond the first issue as some customers have signed up to have each issue of the magazine put away.

This is a terrific success for the newsXpress member, their customers and newsXpress itself.

newsXpress is the only newagency marketing group in Australia offering Business Development Managers on a regular cycle working with members growing more profitable and enjoyable businesses.  BDM visits add value on practical and strategic issues newsXpress members confront in their businesses.  The visits are included in the newsXpress membership fee.

Our Business Development Managers are another newsXpress difference.

Father’s Day at newsXpress Knox

knox-fathersday.JPGnewsXpress Knox is offering Father’s Day gifts and cards right across the entrance to the store and onto the dance floor in front of the sales counter.  Father’s Day sales have been excellent through much of August, kicking up significantly in the last week. Central to the Father’s Day offer is the innovative Hallmark sound cards – on display between the two gift tables.

Welcome newsXpress Nerang!

nerang.JPGWelcome to Laurent and Debbie the owners of newsXpress Nerang and new members of newsXpress.

They had a terrific GRAND OPENING last Saturday thanks to great marketing around the store, some terrific offers in-store and an excellent vibe created by the team.

newsXpress is thrilled to be welcoming proactive newsagents who want to grow their businesses through professional marketing and management.

if you find yourself in Nerang be sure to drop in a say hello to Laurent and Debbie.

Father’s Day at newsXpress Leongatha

leongatha-fathersday.jpgWith a great range of Father’s Day gifts on the gift table in the middle of the dance floor and a backed by an excellent range of Father’s Day cards on the wall just behind, the Father’s Day story is strong at newsXpress Leongatha.

Variety in gifts is the key to a successful Father’s Day and newsXpress Leongatha is certainly offering this.  In addition to the broad range of gifts in the photo they have an excellent range of books on offer.

One of the most popular items this Father’s Day is the Hallmark Sound cards – Hallmark continues to drive genuine innovation in the greeting card space.

Father’s Day at newsXpress Ballarat

ballarat-fathersday.jpgWalking into newsXpress Ballarat you face a good range of Father’s Day gifts as well as the Hallmark range of Father’s Day cards.

Placement of gifts and cards next to each other as they have done at newsXpress Ballarat is the best way of driving the ideal sales outcome – a gift and a card in the one purchase.  This is another reason newsXpress stores are reporting excellent year or year growth in gift sales.

Father’s Day is shaping up well for the group thanks to a strong in-store like at newsXpress Ballarat.