Talk to any marketing expert and they will tell you that a success rate of 25% for a direct mail, telemarketing or other marketing campaign in any business is almost unheard of.
Talk to retail marketing experts and they will tell you than achieving a 25% engagement rate from an over the counter offer is extraordinary. This is many times over the success rate for over the counter up-sell promotions in petrol and convenience outlets.
newsXpress is proud to have launched to its members last month a well considered over the counter marketing strategy which resulted in a 25% success rate in one of the first stores engaging.
By carefully monitoring the number of offers made to customers and tracking the results of the offers, the newsXpress business has been able to quantify the value of the newsXpress promotion to their business.
newsXpress has supported the exclusive marketing initiative with implementation advice and branded collateral to support the over the counter offer and track the fulfilment success.
There is a considerable difference between newsagency marketing and franchise groups. newsXpress continues to innovate at all levels of the business, delivering excellent business growth opportunities.
