newsXpress stores across the country have each been given a Jabulani soccer ball, the one being used in the World Cup, to give away in a competition promoting the latest issue of Alpha magazine.
This competition is the latest initiative from the News Magazines / newsXpress relationship designed to drive sales for the benefit of newsXpress members and News.
In addition to the soccer ball, News Magazines provided collateral to help drive sales – including the branded backing card in the photo (larger photo available here).
