newsXpress stores across Australia are actively promoting the latest issue of Master Chef magazine. We were able to arrange through News magazines for extra stock in advance of the allocation for the latest issue which went on sale two days ago. The result of additional stock is showing in many newsXpress locations with stellar sales in just two days. Some stores have reached a 60% sell through for Master Chef already. This is extraordinary given that they received considerably more stock than the total quantity they sold for issue one of the magazine.
One of the reasons for the success of the title in newsXpress stores is our suite of tactical magazine tools.
The photo is from a counter display at newsXpress Knox in Victoria, one of our corporate stores.
