After the impressive story on this blog about newsXpress Sarina‘s NRL State of Origin in-store merchandising they have reported back sales in excess of $4,000 in the lead up to game 1!
This is a magnificent result and they expect a similar outcome for game 2, Wednesday June 16 as the game is being played in Queensland. This story once again confirms the great opportunity small businesses have in engaging and promoting events that are likely to gain immense support in their local markets. Sport is a particularly strong driver of this retail success as a large percentage of Australians are passionate about their team.
Pictured to the left is the newsXpress POS provided to all stores for local printing to promote the 30th year of State of Origin battles.
