newsXpress Salamander Bay has promoted the success of their newsXpress Easter colouring in competition by incorporating the fantastic entries into their in-store merchandising display. The use of the colorful bunnies to dress the merchandising display was an inspirational decision by Fiona Matthews and her team that has paid off brilliantly as the photo attests.
A concerted effort to branch out into gifts this Easter is resulting in great rewards for newsXpress stores, and the timing of the ABW Easter Book promotion has driven even more traffic and sales.
