One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.
The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.
