The Spencil range is selling very well in stores participating in the newsXpress Back to School campaign. The photo shows the range of the popular school items on display at newsXpress Wetherill Park.
What makes Spencil work so well is the easy to shop planogrammed display. Placed in a busy outpost, it works well in two ways – attracting browsers to the display (and therefore the outpost) and driving sales because of the easy to navigate layout.
newsXpress works closely with suppliers on planogram layout, testing a range of options to find what works best.
There is no point having access to great deals is bankable intellectual property does not support them in driving the best outcome.
The Spencil range is also being promoted widely on newsXpress radio our own in-store radio network.
