The team at newsXpress Eli Waters is promoting Valentine’s Day early with products sourced through newsXpress preferred suppliers and collateral provided by newsXpress. In addition to a great card display, they have a display of Valentine’s Day gifts in a high traffic part of the business. Getting out early as they have done at Eli Waters helps drive better gift sales since good displays remind shoppers that you’re in the gift space. While the gifts have been sourced for Valentine’s Day, they work year round – another reason going early can work.