Our new newsXpress corporate store at Knox City Shopping Centre in Melbourne has two dance floors for promotional displays. This provides excellent flexibility for promoting seasons as well as the deals which newsXpress access for members. The second dance floor, configured properly, pulls shoppers deeper into the shop. We are seeing this at Knox. We are driving value based business without making the shop look cheap. The value items on sale are closely aligned with traditional categories in our businesses. This helps drive flow to the aisles beyond the offers on the second dance floor.
Using the second dance floor
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