newsXpress Eli Waters was invited by their nearby cinema to operate a Twilight merchandise business in the cinemas as part of their opening celebrations for the new moon movie last week. The display of newsXpress sourced merchandise generated good sales on the night and follow up sales in the shop days later. The initiative was reported on TV with Alan from newsXpress Eli Waters featuring in the story.
Initiative like this is great for newsXpress members and for our brand nationally.
