Month: October 2009

Buying a newsagency?

Newsagency Sales (Qld) Pty Ltd is holding a free Newsagency Buyers Seminar Wednesday 7th October in Brisbane. Go to www.nsq.com.au for information and Bookings.

Newsagency Sales holds these seminars on the first Wednesday of every month.  They provide prospective buyers with an overview of the newsagency industry. These seminars are free of charge and provide essential information to prospective newsagents. We would strongly urge anyone considering entering the industry to attend one of these seminars. Information covered includes:

  • Industry contracts
  • Buyer considerations
  • Financing your purchase
  • Purchase due diligence
  • Training/Takeover

While not affiliated with newsXpress, we are happy to recommend this seminar as a valuable opportunity for prospective purchasers.

Fresh Halloween creative from newsXpress

nxp-halloween_final.jpgnewsXpress has provided members with fresh Halloween marketing collateral.  These double sided A2 posters tap into the fun of the Halloween season.  This collateral will be used by our members to promote Halloween product displays including party goods, costumes, cards, gifts, magazines, calendars and Halloween party cookbooks.

newsXpress has Halloween covered.  From small country town newsXpress member businesses through to large shopping centre locations, newsXpress is the best place to shop for Halloween fun this year.  We have an excellent range of fun merchandise at terrific prices.

newsXpress has built Halloween from a small campaign five years ago into a major season which drives traffic and delivers excellent sales with a healthy, above average for a newsagency, margin.

Most important is the fun of Halloween.  The new newsXpress marketing collateral taps into this and helps newsXpress members and their teams let their hair down and have a good time in business.

This material has been provided free to all newsXpress members.

newsXpress in fine company

newsXpress is in fine company in its support for the RSPCA’s Happy Tails campaign this year.  Check out the list of corporate sponsors at the Happy tails website.

newsxpress_rspca.jpg

We are supporting Happy Tails with in-store fund raising and promoting awareness for the event.  We are happy to contribute as part of our commitment to social responsibility. We feel good about contributing, our customers feel good and the RSPCA benefits.

Our support for Happy Tails is another way newsXpress is promoting its brand away from the more traditional newsagency offer.

HOT ink! 12 off and running

hotink_12.jpgnewsXpress’ exclusive ink promotion, HOT ink! is running again.  The latest promotion, our twelfth, delivers newsXpress store access to brand name ink and toner at highly competitive prices.  The catalogue promoting the ink has been delivered to close to 1 million letterboxes around Australia for a considerably lower cost per drop than previous catalogues.  HOT ink! goes from strength to strength, attracting new customers and driving excellent add-on business once they are in-store.

This is the newsXpress point of difference in action – a national brand based marketing campaign which promotes the newsXpress brand as the go-to place for ink and toner.  This combats consumer sentiment that newsagencies are expensive places to shop.

The newsXpress merchandise and marketing teams have done an excellent job with this latest promotion.  In addition to the catalogues, they have provides wobblers, posters and other in-store collateral.