Nick Chan, CEO of Pacific Magazines was an important speaker on day two of our newsXpress Conference in Melbourne this week. The heart of Nick’s presentation and his answers to questions from the audience and James Manning from MediaWeek was that the product itself is key to the success of a magazine. While cover price discounts and tip-ons may drive sales spikes, long-term consumer support is achieved through a consistent product which serves the target demographic.
Having Nick available for the conference and to take questions provided newsXpress members and other newsagents attending an opportunity to talk directly with the CEO of an important supplier to the newsagency channel. This is an opportunity not available to many newsagents.
The newsXpress conference brought together an excellent panel of speakers offering diverse views which will benefit the attending newsagents for months to come.
