newsXpress is pleased to welcome Crayola as a preferred supplier to members of our group. Crayola is an international market-leading brand in the arts and crafts space and provides newsXpress stores with a complete product offering across their entire range – all available through the GNS warehouses nationally.
Month: August 2009
GNS Market fair attracts proactive newsagents
newsXpress has had an excellent two days at the GNS Market Fair in Melbourne. Our stand represented the newsXpress difference, our commitment to partnership in building the businesses owned by our members. This is done through excellent product deals. The most important work, however, is done through working with newsXpress owned on their businesses. The newsXpress strategy in this area is unique. It is why we are not for everyone – not all newsagents want to work their businesses to their fullest. For our part, we want proactive newsagents – we are glad to have met some over the last two days in Melbourne.
The brief for the designers of our stand was to show our strength, professionalism and commitment. This mean that we needed more than the usual posters on the wall that one sees at industry trade shows. Our wallpaper was specifically designed to reflect the brief and show the newsXpress difference.
We are grateful to GNS for the opportunity to present at their Market Fair in Melbourne.
Save money on Women’s Weekly and Good Health at newsXpress
newsXprss is pleased to be working with ACP Magazines on a promotion of the latest issue of Australian Women’s Weekly and Good Health as a special deal for our customers. The $2.80 saving will be enjoyed by newsXpress customers. We have arranged for marketing collateral from ACP for newsXpress members to support this marketing initiative in-store.
The goal is to test opportunities like this in newsagencies. ACP has already run similar campaigns in other retail channels.
newsXpress launches Lotto superdraw syndicates
newsXpress has launched two group syndicates for the Lotto superdraw on September 12. Available through participating newsXpress locations in Queensland, the two syndicates welcome customers to a bigger community in pursuit of a share of the $20 million first division.
newsXpress newsagents use these large syndicates to attract bigger gamblers and build their position as a destination for key games. Our data shows that these customers are valuable for other sales.
The newsXpress superdraw strategy is all about building balance from lottery revenue in the business. The more diverse the consumer appeal the more consistent the growth of the business. Syndicates are something retailers can own and sell to compete with online lottery sales.
newsXpress merchandise team at Melbourne Gift Fair
Several members of the newsXpress merchandise team have spent the last three days at the Melbourne Gift Fair looking at new product, meeting with suppliers and hosting members looking at gift opportunities at the Fair. A large range of products have been assessed by newsXpress on behalf of members.
The results of this considerable effort will be evident in offers coming out exclusively for newsXpress members over the next few months.
newsXpress is having considerable success in guiding its members into the gift space. Sales are showing that we are making good buying choices which are helping our members increase sales and deliver better margin balance to the business.
At GNS Market Fair in Melbourne
newsXpress is pleased to be exhibiting at the GNS Market Fair in Melbourne this weekend. We will be talking with Victorian newsagents about how the newsXpress model helps newsagents make more from traditional business lines while growing the business into new traffic and new money opportunities. The stand itself will show off the newsXpress professionalism and commitment to leadership of proactive newsagents.
Father’s Day collateral from newsXpress
To supplement Hallmark collateral for Father’s Day, newsXpress has sent each store stock of our own double-sided professionally printed A1 poster promoting this season.
This collateral is designed to be used in association with Father’s day gifts. The collateral has bee delivered to newsXpress members at no cost to them – as part of the overall service and assistance from newsXpress.
newsXpress supports The Lighthouse Foundation
newsXpress is proud to support the important work of the The Lighthouse Foundation with an exclusive Father’s Day promotion in partnership with our friends at Morish.
The Lighthouse Foundation was established in 1991 with the mission to reduce youth homelessness. They continue to work with the vision that every child will live in a family environment, within a community that fosters trust and love, and supports young people to grow and develop holistically. Their website has more details on their work and includes opportunities for others to become involved.
newsXpress Maryborough sells winning Lotto ticket
Ross & Sheryl Forster from newsXpress Maryborough in Victoria sold a 1st division winning ticket in Saturday’s 20 million superdraw. This is a great win because they know the winner and say it’s well deserved.