newsXpress has demonstrated the value it adds by sending out forms for taking pre-orders for copies of the Official Michael Jackson 2010 calendar. The order forms are in newsXpress newsagencies now and ready for customers to complete to secure their copy of what is expected to be a popular calendar.
This calendar offer is the newsXpress difference on show. We devised the idea, created the marketing collateral and provided this to our members in a very quick turnaround.
Our research suggests that we are the only retail group in Australia currently offering pre-orders for the Official Michael Jackson 2010 calendar. newsXpress members have an opportunity to lock in good business.
Newsagents ask why they should join one marketing group over another. What newsXpress has done with the Michael Jackson calendar is an excellent example of why they should join newsXpress. It demontstrates our ability to create an opportunity out of nothing (selling the calendars well before they arrive), our commitment to pursuing opportunities for our members and our focus on pursuing the newsXpress difference. The marketing collateral itself demonstrates our creativity at pitching to the consumer.
Importantly, our development of this opportunity demonstrates the newsXpress commitment to calendars and our calendarXpress sub-brand.
Some members have plans to distribute the order form as a flyer to attract new traffic.
This is another in-house project for newsXpress. As you might get from this blog post – we’re proud of another blue ocean opportunity for newsXpress members.
