The newsXpress branded basket makes shopping easier in our stores while reinforcing our brand at the same time. The quality of the basket itself speaks to the quality of the newsXpress brand. These baskets are another opportunity for our members to anchor their businesses around the newsXpress brand and distance themselves from the more generic and vague newsagency shingle.
We understand the importance of shoppers knowing where they are – knowing the name of the business helps being them back to us based on the experience.
The baskets, our newsXpress branded bags, staff uniforms, name badges and other in-store tools professionally represent the newsXpress brand and the shopping experience. Attention to these details is as important as is attention to having the right mix of products sourced for the right price.
