Exclusive to newsXpress. The sticker in the top left corner of the crossword pack from Puzzler is an important message in newsXpress members and to consumers shopping in newsXpress stores. This is one of several exclusive to newsXpress offers from Puzzler planned for this year.
The crossword category is important in newsagencies because of its efficiency. Crossword customers are more likely to buy multiple titles from the category. Crossword customers are also loyal – once they have found a store wwith the range and service they like, they are more likely to return. This ties in with our newsXpress exclusive traffic generating loyalty program.
Campaigns like this one we are running with Puzzler reinforces the value of crosswords in-store and the key supplier relationships we deliver exclusively for newsXpress members. The sticker is a proud badgs for us.
