newsXpress has provided its members with another opportunity to drive special interest traffic with the launch of the Creative Christmas brochure last week. Featuring art supplies from Canson, this brochure is designed to drive excellent Christmas gift sales. I includes some excellent stocking stuffers for young and old.
We know from our shopping basket research that art supply customers are loyal once they find a brand of product they trust. Canson is a brand respected around the world. By building customer loyalty around art supplies over time through professional marketing and promotions, newsXpress members are well positioned to leverage that loyalty for the long term.
We also know that art customers are happy shopping in newsagencies and like to give art related product as gifts.
The Creative Christmas marketing is a nice fit with all the other marketing in newsXpress newsagencies around Christmas.
