Our merchandise team is thrilled with the numbers for our newsXpress exclusive Back To School offer. More members have ordered more product than any other Back To School offer from the group. This support is very encouraging.
Our approach with Back To School this year has been to provide a campaign which can work in with the widely supported GNS offer. Our catalogue can run alongside or before or after the GNS Back To School offer. The product cross over is minimal. Members have told us that they like this synergy. We like it too. It seemed smart to us.
