On the other end of the phone was someone who has seen our TV ad for ink and wanted to know her nearest store so she could get the ink we at the price we are currently advertising. Every day we are hearing stories like this, stories of the latest TV commercial and other marketing which is changing consumer behaviour and bringing traffic to newsXpress stores.
Earlier this year we committed to increasing store traffic through a number of startegies. Our TV campaign is one of those. Even though this campaignn is only a few days old we already have good evidence of increased awareness leading to sales from consumers who were used to purchasing brand name ink elsewhere.
Bringing people back to the newsagency channel for stationery items and, in particular, bringing them to newsXpress, is an important part of our mission.
