Magazines are important to newsagencies, even more so in newsXpress. From our exclusive MPA category coded magazine header cards through to our unique loyalty program, we actively work this category to our advantage by delivering to our members a cohesive group of strategies and tactics which generate store traffic, increase basket size and make the magazine customer more valuable.
Our intellectual property around magazines is valuable as the results achieved by our members shows. newsXpress newsagents can bank of the success of magazines, for many it is a key financial justification for joining the group.
While others see magazines as a chore, the newsXpress magazine ‘system’ is delivering excellent results and providing our network with an excellent point of difference.
