April, 2008 | newsXpress Blog

Keeping promotions ahead of the pack – Mother’s Day

Victorian newsXpressers, Ballarat and Reservoir have gained a jump on their retail competitors in their respective markets by going out early with Mother’s day promotions. This opportunity has been presented by the earlier than normal completion of Easter celebrations.
Ian & Sue Neal at newsXpress Ballarat have launched the season with a prominent display at the front of the store containing fashionable social stationery, inspirational messages, and other gifts.

Meanwhile newsXpress reservoir have reserved a front window for the introduction to their Mother’s Day message. Here Chris and his team have combined the allure of the Hallmark Alliance marketing materials with a generous sampling of fragrant bath oils, soaps and other sensory gifts which enjoy expanded displays in store.

newsXpress ROSELANDS TAKING CARE OF BUSINESS

Vinay and the team at newsXpress Roselands have recently re-branded the store. In terms of being a gun retailer, have a look at how they have attacked the greeting card and magazine categories in their store, no wonder they are at the top of the tree in terms of magazine and greeting card volumes.

With over 200 full face magazine pockets at the front of the store and a huge commitment to the Hallmark/newsXpress strategic partnership, this store is a prime example of a successful and still growing newsXpress retail operation.

Connecting with your community through local marketing

Using the template supplied by newsXpress, the team at newsXpress Reservoir have created their own newsletter to drive sales and let their customers know what they are doing to work harder for their local community.

newsxpress-reservoir-newsletter-march-2008.pdf

newsxpress-reservoir-newsletter-april-2008.pdf

HOT ink! DRIVING NEW SALES AT RESERVOIR

Chris and the team at newsXpress Reservoir have gone the extra step heavily promoting this new money revenue stream in store, so not only are they distributing the HOT ink! flyers to their catchment area, they are leveraging in-store traffic as well.

ABW DRIVING NEW MONEY SALES AT SALAMANDER BAY

The team at Salamander Bay thought they’d have a crack at the new ABW book deal with newsXpress. They sold out and can’t wait for the next one.

NEW MONEY STRATEGIES WORKING AT WYALLA PLAZA

The team at newsXpress Wyalla Plaza have jumped on board with the ABW book deal and the exclusive Canson Creative Centre with tremendous positive immediate impact on sales. Bryan and the team have a flexible store so they can and accommodate new ranges swiftly into their store which is a huge bonus to new money revenue.

ACP EMERALD CONNECTIONS TEACHING NEWSAGENTS WORK LIFE BALANCE

A bunch of newsXpressers attended the Emerald Connections business session in Brisbane this week. The guest speaker was talking about flipping the switch and work life balance. These sessions are great for newsagents and are warmly received by newsXpressers around the country when they are run in each state.

newsXpressers at the ACP Emerald Connections Business Session – Jeff Walsh (Category Manager Stationery); Mark & Shelley Petersen (newsXpress Sarina); Judy Kerr (newsXpress Lutwyche); Sue Probert (newsXpress Harbour Town); Paul Martin (newsXpress Toowong); Jim Cassimatis (newsXpress Caboolture); Brad Dean (newsXpress GPO); and Warrick Hosking (newsXpress Gympie).

Warrick and Sue hard at it.

Judy, Shelley & Mark

newsXpress Networking – point of difference

newsXpress held another meeting in WA in Perth for the metro members and Lyn Mason from Cardpac was also there to talk about her selection of greeting cards Along with Lyn’s presentation, we had a 4 hour meeting discussing local issues and empowering members to build their businesses with new money strategies and the newly launched project XLR8 business building strategy for the network.

This is the second meeting in a week in WA and newsXpress continually supports its members like no other group by conducting state and regional cluster meetings every 6 – 8 weeks all over the country to maintain its position as the premier group in the channel. By bringing learning’s from all around the country, the network of stores and every member can grow their businesses and love to go to work every day.

SHOOTING FROM THE hiPP!

Check out the extensive range of hiPP product at newsXpress Harbour Town on the Gold Coast. Sue and the team have been dealing with hiPP already for some time. The space dedicated to the product shows how well the stock turns.

The newsXpress retail group has set up a retail partnership with hiPP so that all stores can benefit from this niche product. No other company does it better than them in the space they operate in. New money continued to flow at newsXpress with bright fashion stationery and boxes capturing a new retail segment for the newsXpress network.

UP THE CREEK WITH A PADDLE AND REAPING REWARDS

newsXpress GPO is a convenience based business in Creek St Brisbane. Bradley Dean and the team keep adding new money revenue streams to the business to leverage the huge foot traffic that they have during the week.

By providing inspiration to the customers with gifts from newsXpress approved suppliers Compendium and Jasnor, they have increased the cross-selling opportunities to leverage off the great card sales the store is getting. One helps the other grow and sales are very much on the increase in card and gift within the newsXpress network.

newsXpress MARGARET RIVER CONTINUES TO INNOVATE

Even though Margaret River in WA only has a population of 6,500, they continue to innovate and add new ranges such as the Artee Supplies range.
Andrew & Tanya continue to innovate and look for opportunities in a town that is experiencing exponential growth.

RIVERLINK PRODUCING A RIVER OF GOLD WITH NEW MONEY STRATEGIES

Jason & Belinda at newsXpress Riverlink continue to impress all of us at newsXpress with their awesome attitude toward new money strategies. They have adopted the newsXpress deals in Hipp, Canson Creative Center, Momiji Dolls and others to drive their business forward fast becoming a marquee store in the group. It’s stores like this that set newsXpress apart from the rest.

CLUSTER MEETING AT MARGARET RIVER WA

newsXpress continues to get to all of its members around the country holding a cluster meeting in Margaret river at Riverglen chalets.

Members drove down from Perth for a 4 hour meeting and some stayed later for a BBQ diner and some overnight. It was a great place to have a meeting in a relaxed atmosphere which also included a networking session and a few drinks.

ANF WA GOLF DAY JOONDALUP

newsXpress continues to support industry events around the country. We have been a proud sponsor of the ANF WA golf day at Joondalup over the past two years.

Mark Nagy with Robert Nisbett from Lottery West.

newsXpress Chairman Graham Randall with Neville Roediger from the ANF WA.

Pictured are some of the newsXpress team who played on the Day, Jits from newsXpress Thornlie Square, Phil Foo from newsXpress Silver Sands, Graham Randall & Mark Nagy.