newsXpress Arana Hills are having great success with the ‘new money’ category of Ink & Toner.

Brett and Kaylene Connelly offered this testimonial:

“We have had Ink & Toner in our store for about 11 months.

We got into the product because we wanted something new and with ink we saw enormous growth potential. To accommodate the space required for the cartridges we moved Darrell Lea and exposed a perfect area near the front counter that was highly visible and secure. As soon as we installed some hang sell fixtures we were up and running.

We have participated in each of the five newsXpress HOT ink! promotions. We have found that the sales do spike during the on-sale periods, but pleasingly sales remain strong once the promotion ends.

We have identified a further opportunity for extra sales with associated products and look forward to the merchandising challenge to create a full technological offer.

The catalogues are distributed to the homes in the suburbs surrounding Arana Hills by a letterbox drop company with the remainder being used as bag stuffers in store.

Our advice to any store starting out in this exciting category is to only stock the products suggested and advertised by newsXpress, and even then watch the sales and adjust orders to suit your market”.

Ink & Toner at newsXpress Arana Hills, featured in this photo is the unique Cartridge Rescue recycling bin.