Danny & Milicia owners of newsXpress Dapto typify what newsXpress looks for in its newsagents.
Month: January 2008
Valentine’s Day at newsXpress
Valentine’s Day is traditionally one of the biggest promotions in the year for newsagents whose wide range of cards and gifts attract customers from near and far who wish to express their love to those in their lives.
newsXpress Forest Hill have created a display utilising the newsXpress and Hallmark marketing materials to wonderful effect in their front window and through the store. The giant Hallmark Forever Friends Bear is the prize in the Hallmark Alliance promotion. All newsXpress members receive free access to this program as part of their newsXpress membership.
Below is a feature picture from newsXpress Eumundi displaying the Valentine’s Day range of gifts from Chocolate Gems.
Hallmark US Retail Study Tour
Photo from the 2007 Hallmark Tour to North America – newsXpress stores have supported these study trips for the past 3 years, the (2007) newsXpress stores were:
- Jarrod Black from newsXpress Northside Plaza,
- Chris and Feroza McNamara newsXpress Robina,
- Lyndal Lever newsXpress the Pines,
- Ben Kay newsXpress Forest Hill,
- Laura Fletcher Sophie Randall Forest Hill
- Carmen Dunkley newsXpress Jimboomba, and
- Graham Randall newsXpress Watergardens
With the learning’s from the seminars and retail visits newsXpress stores come back and implement what they have learnt which is one of the reasons the newsXpress group is recognised as the leaders in the industry. newsXpress representatives also
identify product in the US which is then brought in exclusively for the group. This study tour and the opportunities it presents for networking, information sharing and product identification is part of the reason why newsXpress entered a strategic partnership with Hallmark. The massive growth in sales proves the arrangement is mutually beneficial! The 2008 tour is planned for July and official invitations will be sent in the next month.
Pictured: Ron Thorpe, Graham Randall &David Hall
David is President of Hallmark Cards Personal Expression Group and grandson of J.C Hall founder of Hallmark Cards.
Luck’s a fortune at newsXpress
Never has a statement been proven true more often than in 2007, culminating with the Superdraw to end the year as customers from newsXpress Robina & newsXpress Windsor became instant millionaires.
Pictured are: Tony, Anastasia, Jayde, and Chris (newsXpress Robina)
The transition into 2008 has so far been just as prolific with the following stores all reporting big wins in the opening two weeks:
- newsXpress Chippandall’s – $14, 055.65 in the 2nd of January Wednesday Gold Lotto draw;
- newsXpress Dapto – $300,000 in the January 7th NSW Lotteries Draw;
- newsXpress Nambour & newsXpress Pacific Pines – $72,598.50 in the January 10th Powerball draw; &
- newsXpress Ashmore – $79,321.05 in the January 17th Powerball draw.
Pictured: Danny & Milicia – newsXpress Dapto have a history of selling first prizes in lotteries and Lotto, see the plaques in the background.
newsXpress Halloween – Xpress your Spooky side…
newsXpress support a retail Halloween promotion each year with great gusto. While detractors will claim this is an American tradition we choose to put our very own Australian slant on the event and celebrate the fun party aspect.
Sales of party supplies, costumes and confectionery are outstanding and customers get a genuine buzz from the theatre put on by all of our members.
A promotion can only be as successful as you make it and Halloween proves that 100% commitment achieves the results to make it all worthwhile.
See the You Tube video for a small taste of Halloween – newsXpress style!
newsXpress Salamander Bay ‘Gala Opening’
newsXpress Salamander Bay opened amid a flurry of fanfare on Halloween 2007. Fortunately the excitement and all of the fabulous preparation and execution by Fiona & Adrian Matthews and their team was captured on film and we are proud to now be able to share the video thanks to the newsXpress Blog and Youtube.
Since Salamander Bay have joined the team at newsXpress they have experienced an amazing sales increase by participating in exclusive promotions. HOT ink! saw an increase of 554% in volume and 361% (year on year Oct 06 vs Oct 07), an unexpected benefit of this was a flow on effect in other departments with Computer Accessories up 442% and Computer Labels up 106%.
Hot Stationery Deals also delivered an impressive 18% increase across the entire stationery department and even Halloween returned a profit!
newsXpress launches into 2008
The newsXpress Support Team gathered in Melbourne last week to launch 2008.
A renewed energy and focus on growing the member base and building the business of existing members has been made the clear direction. This is evidenced by the announcement of inaugural newsXpresser and Director, Graham Randall taking up the role of Director of Business Development. Graham’s experience and reputation will be invaluable with nurturing relationships and continuing to improve the industry.
From top right: Mark Nagy, Trent Shields, Ian Urquhart, Mark Fletcher, Graham Randall, Sonia Ruhland.
From bottom right: Roger Bortfield, Mary McNeil, Keith Sonerson, Karen Sutton, Lesley Bortfield, Michelle Caia.
New Year’s a sale opportunity taken at newsXpress
newsXpress Riverlink purchased a specially created NYE pack of product and created the display below.
With a varied and colorful range of necklaces, bracelets, lights, glowsticks and confetti this is an opportunity for all stores to capitalise on an easy sell to their customers.
