The old saying ‘bigger is better’ certainly rings true in Bundaberg. Peter Heaps who owns the two newsXpress Chippandall’s stores knows the value of marketing his business, and how! Five rotating television ads and a distribution of 50,000 catalogues are part of the answer as to why he is GNS’ biggest stationery customer.
Watch the ads carefully and pick up on the features:
* Strong representation of the business name using a catchy slogan “slip into Chippy’s”
* Background use of the newsXpress jingle – linking all ad campaigns together
* Presentation of traditional and technology products to advertise a point of difference
* A great customer competition with a highly desirable large screen plasma TV as the prize.
Back to School specialists – newsXpress Chippandall’s
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