State meetings are a great way to impart knowledge and also network. The Queensland meeting last week was again well supported by newsXpress proprietors.
newsXpress continues to hold meetings every 8 or so weeks in every state.
STATE OF ORIGIN – GAME ON
The traditional rivalry continues. newsXpress Scott’s Lismore are onto a good thing by leveraging the massive media interest and located their display front and centre on the dancefloor.
Promote the rivalry to achieve maximum sales, historically consumers will continue to purchase strongly throughout the entire three game series.
HOT ink! 6
The sixth edition of our exciting HOT ink! flyers has been released to the public this week and we are exceptionally pleased by the participation of member store which has reached record levels.
A copy of this flyer is available at the link below this article while the HOT ink! website is currently experiencing technical difficulties but should be running smoothly on Monday.
Follow the link for a high resolution version: hot-ink-6-artwork-may08.pdf
newsXpress Kin Kora steam ahead while others rest
newsXpress Kin Kora are always at the forefront of promotional activity and post Mother’s Day is no exception.
The ‘Symply Too Good To Be True‘ display has been up for just over a week and has already generated great sales. With Annette Sym touring Gladstone this week we are hoping for another surge in sales. newsXpress has a fantastic two way relationship with Annette , which is certain to see her reward the store for promoting her title with her reciprocating this support when highlighting her products are available in store during her various speaking engagements.
While the rest of the country may never understand the allure, for dyed in the wool Queenslander’s and New South Welshmen nothing is bigger than State of Origin. With the big game 1 clash only a week away Kin Kora have a full range of merchandise and decoration on sale in a prominent location. Sarah mentioned that the jerseys are out and loyalty is stronger than ever, also if there wasn’t upcoming $20million Lotto draws the promo would consume more of the shop. Just wait until you see what they have planned for game 2 in the Sunshine state!
In what has been a busy promotional time they have also created some fantastic in-store posters thanks to their trusted Toshiba photocopier.
GIFTS GENERATING BIG SALES AT DAPTO
newsXpress Dapto continue to impress. Cards and Gifts are their specialty.
The shop continues to amaze, and they are reaping the rewards.
WHEN YOUR ON A GOOD THING YOU STICK TO IT!
The team at newsXpress Castle Towers have always known the benefits of out-posting. For Mothers Day they did it again. The store also looked tip top.
OUTPOST YOUR WAY TO HUGE SALES
newsXpress Roselands cleaned up with their Mother’s Day campaign. Have a look at how they did it.
HOT ink! ON THE MOVE
This van was spotted on
We don’t know who’s van it is but we expect to see many more of these sightings in the coming weeks!
Stickers will distributed to members at the upcoming member meetings.
Creating a story all of your customers want to read
The two stores in the Central Coast township of Bargara, newsXpress Bargara & newsXpress Bargara Central have taken the gift route as several others have to capitalise on the strong card giving season of Mother’s Day.
As the photos below show a range of aspirational gifts, social stationery, gift bags all bound with Hallmark Alliance signage can be very inviting to potential customers.
Smaller is sometimes better…
newsXpress Whittlesea is awash with a sea of Hallmark Alliance Mother’s Day posters blending into the complimentary gift boxes above the magazine racks.
Smaller stores like Whittlesea must be creative both with their in store theatre and actual space utilisation to generate the best results.
A one stop Mother’s Day Shop
These photos highlight the great use of the Mother’s Day theme at Ascot Vale. The strong message of Card, Ribbon, Wrap, Gift & Packaging tells their customers that ‘we have the complete Mother’s Day solution for you’.
As an added bonus to their customers a fantastic reward for Mum that is exclusive to newsXpress Ascot Vale.
GIFTS GETTING RESULTS AT GOULBURN
newsXpress Goulburn are all in the pink, with Mothers Day only a couple days away sales are really picking up.
The gifts from newsXpress recommended suppliers they purchased as a trial for Mother’s Day were displayed early on and to their surprise they have had to reorder twice since just to have some stock for the originally planned promotion.
ALL SET UP FOR MOTHERS DAY
newsXpress Shellharbour have shown their background in card retailing with balloons suspended above the valley of Mother’s Day cards and gifts. All dressed in purple shirts, including the guys, they make a great team. Their kiosk is also performing well with the Hallmark Mother’s Day promotion posters.
You can even buy a cookbook to cook mum dinner …
GIFTS CONTINUE TO BRING IN NEW MONEY
Dominic and Connie at newsXpress Jamison just love presenting gift buying opportunities to their customers, its working well and bringing in a revenue stream traditional newsagents miss out on.
A RENEWED FOCUS MAKING A DIFFERENCE
Narelle and the team at newsXpress Belconnen have a renewed focus on the store. Having been in the industry for a couple of years now they are taking the bit between the teeth and making some changes.
Change is good, however as a general rule something newsagents are not good at. A rolling stone gathers no moss at newsXpress.
NEW BLOOD MEANS RENEWED ENERGY & FOCUS
newsXpress Woden are outposting for the first time, all signs are it’s a little ripper. Anthony and Nic are new to the industry, and are about to do a brand new shop fit.
What is impressive is the energy and focus they bring to the store and the newsXpress network. They are not held back by the past and take on board ideas and run with them which is exactly what a newsXpresser does being forward thinking and progressive.
NEWSAGENCY OR newsXpress RETAILER – WHICH ARE YOU?
newsXpress stores all over Australia do the brand proud with their thoughtful and innovative displays but none better than newsXpress Orange.
You cannot go into this store at any time of the year with money in your pocket as they will always get some of it. Everywhere you look and as you browse the different departments you get an alternative gift offering. A wonderful lesson to all retailers.
MOTHERS DAY AT newsXpress BEECHWORTH
The team at newsXpress Beechworth have done a wonderful job with their visual merchandising and in integrating their card and gift areas to upsell for this huge season.
By working with Hallmark, hiPP and other suppliers to make a real statement and enhancing the shopping experience in the store.
FOREVER FRIENDS HELPING TO DRIVE A HIGHER AVERAGE SALE AT newsXpress RETAIL STORES NATIONALLY
When Hallmark re-launched the Forever Friends range a couple of years ago, they did not think that the range would sell as well as it has.
newsXpress through its strategic partnership with Hallmark is driving even greater sales with this wide range and at the same time increasing store average sales. Wait till you see what we have in-store for customers during Care & Friendship month, an exclusive newsXpress promotion coming soon…
RETURN ON SPACE IS A VITAL MEASUREMENT IN HIGH CALIBRE newsXpress STORES
How many pens does it take to fill a wall in a newsagency? Too many….
newsXpress encourages all of its members to measure space to effectively merchandise a store. Data is king and the team at newsXpress Indooroopilly carefully choose what pens they stock.
By having what sells and not having every pen available, merchandising by functionality and not being lead around by the tail by suppliers, they have taken control of their stock, lowered capital employed and increased return on space and return on investment. The more stock turns you get the more profitable your operation.
