The team from newsXpress Indooroopilly do it so well, you would think the three shops had just opened. Clean, well merchandised and first class service whilst embracing the hiPP range, new giftware, ribbon by the meter, wrap, bags and bow, and the Willow Tree range of statues.
Have a look at this premium operation to see how to operate a retail store. Simply stunning 365 days a year, at all three stores.
Recently a lot of newsXpressers have adopted the newsXpress newsletter template supplied by newsXpress support.
Here are some examples from newsXpress Reservoir and newsXpress Southport Park. They keep the customers informed and show how newsXpress stores connect with their local community, simple but very effective.
newsXpress Southport Park – newsxpress-southport-park-newsletter-april-08.pdf
newsXpress Reservoir – follow the link here
The photo says it all Graham Randall & foundation CEO Kerri Shanks (now Stockwell) at the launch of newsXpress at the GNS Trade Fair September 2001.
It’s a credit to the foundation team for what they did to get the brand moving in South-East Queensland. Their hard work paved the way for the 140 plus store national network that has blossomed in the past 7 years in all states and territories of Australia.
newsXpress Thornlie have realised a very important retail lesson and listened to their customers.
With their loyal consumer base not totally enamored with the planned marketing theme for Mother’s Day, Jits and the team sought guidance from their Hallmark representative to create these stunning gift baskets. Which provide a magnificent visual merchandising statement as well as a convenient yet coveted gift appropriate to the season.
Mother Day is traditionally a good spike in revenue for newsagents. When you embrace it as newsXpress does and let the store and merchandising do the work, sales spike even higher.
newsXpress The Pines are a good example of this coordinating Hallmark product with gifts.
newsXpress Arana Hills sold two second division last week, a $30,000 prize in OzLotto the other a $50,000 windfall in Powerball. It’s all smiles at Arana Hills.
As of today newsXpress goes national with its first store in Tasmania. See here for more details.
As a selective business solutions group offering more than your traditional franchise and marketing groups, newsXpress continues to grow with proactive and forward thinking newsagents.
Read the full Press Release here: nx-pr-national-_may08.pdf
newsXpress Indooroopilly have set up a Mothers Day outpost outside their level 3 store. The centre piece is the Hallmark Mothers Day cards and Forever Friends range, with a mixture of other complementary gifts.
The pictures speak for themselves. No wonder these stores are looked upon as some of the best in the industry.
The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.
Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.
The team at newsXpress Reservoir have tuned their shop into a ‘yummy mummies’ paradise. Combining the proven Hallmark greeting cards with complimentary products will give customers an abundance of choice to chose a great present for their mums!
The new brighter newsXpress Bondi Eastgate has resulted from rebranding and being remodeled.
Bondi Eastgate has been chosen to trial the NSW Lotteries LCD advertising screens. This is a very small trial at this stage and it is great to have a newsXpress store in this trial.
newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.
They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.
Four newsXpress stores in Central Queensland: Kin Kora, Northside Plaza, Rockhampton & Sun Valley have joined together to produce a
co-operative television advertising strategy.
The following ad will be run for the two weeks leading up to Mother’s Day beginning this Monday, 28th April. While the generic advert featuring the Magazine Range and exclusive Loyalty Club Card; the HOT ink! category; and the Hallmark Greeting Card & Gift products will run at other times.
These adverts were a result of an exceptional collaboration between the stores and newsXpress Marketing department which have produced a professional result which can be utilised in other markets throughout the network.
Supporting minor seasons can help you better connect with your local community and newsXpress continues to present these marketing opportunities as an additional point of difference to their members.
Despite the fact this horrific battle took place more than 90 years ago it still lives on strongly in our society today. Over 11,000 brave Australians and New Zealanders, many of them only young teenagers were killed during the fighting but with their loss Australia grew a new pride and gained their identity.
As a nation only 14 years old being confronted with the terrors of war, the spirit our forefathers showed during this struggle is still apparent in all of us today.
newsXpress celebrates and commemorates the deeds of those who sacrificed their lives this Friday and provides several marketing tips and posters to create a greater connection with their community.
Lest we forget…
newsXpress is a supporter of all industry events nationally and was a sponsor of the QNF conference this week. With over 130 suppliers and newsagents attending it was a great day for all.
Pictured are QNF President and newsXpress Caboolture proprietor Jim Cassimatis with Bradley Dean ANF Director for Queensland and proprietor of newsXpress GPO in Brisbane.
Captivated audience members at a presentation during the afternoon.
Mark Fletcher, newsXpress Director and store proprietor presenting a topic on ‘Becoming an Entrepreneurial Newsagent’
Ann Nugent CEO of the QNF (formerly of newsXpress Camp Hill), Jo Hosking from newsXpress Gympie & Sonia Ruhland, newsXpress Group Administration Co-Ordinator
Mark Nagy, newsXpress CEO and store proprietor presenting a workshop presentation entitled ‘Marketing Groups – Adding Value to your Bottom Line’
newsXpress Southport Park celebrated their store opening on Saturday 19th April. Ariel, Marisa & their Team Members created an exciting, fun filled day for all.
The promotions included:
Landlords & Centre Management encourage these promotional days as it increases traffic flow and brings new customers in to their Shopping Centres.
Are you thinking of having a promotional day?
newsXpress can provide some easy to use templates to their members, which the store simply follows to execute a successful Opening Day!
newsXpress Whitford City team member’s fill out the lotto numbers at random on the lotto coupons, then roll them up and place them in a “Lucky Dip” Basket near the front lottery counter.
The customers can then select them as a ‘Lucky Dip’ lottery entry to try their luck and purchase these tickets and have them validated for the upcoming draw. The ‘Lucky Dip’ tickets are used as a great up sell tool which customers love!
newsXpress Kin Kora are old hands at out-posting, however have tackled a new product category this time – baskets.
Their basket out-post will last for one week and then disappear, probably for 6 months. The idea being to encourage customers to buy now. By setting end dates for promotions and strictly adhering to them you train your customer base to purchase when you want them to rather than the other way around.
While they would like to run the product for longer they realise it takes an enormous amount of space to merchandise correctly and accommodating it in-store would be an almost impossible task.
Sarah has identified a niche in her non-metropolitan market area where baskets aren’t readily available and it is certainly a great money spinner with an outstanding margin.
newsXpress encourages its members to create events to awaken customers to the wide range of offers newsXpress stores have.
By creating theatre, it attracts people to the store. The team at newsXpress Castle Towers are experts at this and continue to build huge sales as a result.
Harry the Daily Telegraph Dog being led astray by a couple of newsXpress Team Members.
The newsXpress exclusive Canson Creative Centre was featured prominently in the current National Newsagent Magazine with this eye-catching creative.
With over 70 newsXpress members now on board and more to come this is an example of a strong win-win relationship between supplier and retailer.
Bringing the specialist and niche art category to a wide market is a long term goal and this in-store solution is a strong positive towards achieving this objective.
