newsXpress is presenting a helpful workshop tomorrow at the Queensland Newsagents’ Federation training school for people buying a newsagency.
Drawing on years of help given to new newsagents, the newsXpress presentation will share marketting and management tips to help make the new venture more successful.
newsXpress is grateful yo the QNF for the opportunity to help new newsagents.
One of the benefits of being a member of a pro-active newsagency group such as newsXpress is the access to professional promotional marketing materials and related product. newsXpress Wetherill Park perfectly illustrated the correct manner in which to both encourage sales and create an easy shopping experience for their customers by linking common merchandising principles and using the marketing materials supplied in both an in-store and outpost application.
The SBG Spencil book coverings, impulse highlighters and subsidiary product featured at this power end complement the binders, display folders, exercise books and sheet protectors merchandised in their outpost.
One lucky customer has 300,000 reasons to be excited after purchasing an instant Scratch-It from newsXpress Station Square and discovering they had won the major prize of $300,000!
The team (some of them pictured to the left) are understandably rapt to be able to play a part in making their customer’s day, and hope that this luck can rub off on other customers purchasing lotto products from them.
newsXpress Castle Towers have been able to negotiate a long standing agreement with their centre management to monopolise the expansive outpost area for major promotional seasons including Christmas and Back to School.
As the photo shows, customers are drawn to the compelling merchandising display through the clever use of newsXpress supplied marketing materials in conjunction with the store’s own banners.
The team at newsXpress Roselands take great advantage of the outpost opportunities afforded retailers in their large shopping centre. The image to the left shows an illustration of the range and quantity of stock they are able to merchandise to attract greater sales.
The old adage of ‘stack them high, watch the fly’ works in practice for Vinay and the team at newsXpress Roselands.
The team at newsXpress Macarthur Square are winding up their BTS promotion for another year and have enjoyed great success with their bulk merchandising and prominent use of the newsXpress supplied marketing materials.
They have in particular taken advantage of the busy Campbelltown shopping centre with their strong presentation of exercise books and writing pads as seen on the trestle table to the left.
newsXpress Forest Hill (VIC) has a big Back to Work display at the front of the dance floor, on show to shoppers in the mall. The Back to Work display is working to attract shoppers in and enticing them with brand name good margin deals.
Back to Work is an excellent opportunity to reach shoppers who would usually not consider purchasing stationery from you. This is what they are finding at Forest Hill thanks to some of the new items in the catalogue. They are also finding regulars happy with the ink deals in the HOT Ink! pages of the Back to Work offer.
The team at newsXpress Knox has a big bold Back to Work product display at the front of the store – facing out into the busy mall. As the display was being created, products were selling. Built around trusted brands, the Back to Work offer from newsXpress is being promoted through close to 1 million catalogues being delivered to homes and businesses. Lucky shoppers and in the running to win a Toyota Yaris or one of eight premium bikes on offer.
This is a newsXpress exclusive offer, generating new traffic and great sales.
Here is the front page of our six page Back to Work catalogue. newsXpress members are advising that customers are coming in with the catalogue and items they want circled.
It’s terrific to see this campaign generating new traffic already.
newsXpress stores around Australia are promoting our Back to Work promotion. Included in the collateral kit were these A1 size posters. Here is the artwork on one side – promoting our Toyota Yaris giveaway.
Back to work in style is the theme of our Back to Work campaign. Here’s the front page of the A1 posters we have sent to newsXpress stores to promote the campaign.
It’s a fun poster, reflecting the enjoyment of getting the year started – with newsXpress.
Our exclusive Back to Work campaign starts in newsXpress stores today.
On offer is a Toyota Yaris and eight bikes. Back to Work is running alongside a new HOT Ink! campaign offering excellent prices on brand name and genuine ink.
newsXpress customers can enter the competition online at our website or by using the entry form in participating stores.
Many newsXpress stores are offering the opportunity to win a lovers gift hamper this Valentine’s Day. Purchase a Hallmark Valentine’s Day card and you go in the running for the hamper to be drawn in-store. In the hamper is a range of delicious goodies for a romantic picnic or evening.
This Valentine’s Day gift is one of several winning opportunities at newsXpress right now. In addition to brand names you can trust at excellent prices, we have plenty of opportunities for lucky shoppers.
We are just two days away from our Back to Work promotion is which one lucky newsXpress customer will win a Toyota Yaris. Our marketing collateral is out, our flyers are hitting hundreds of thousands of letter boxes, our stores are filling with stock and our website is ready to roll with details of the promotion as well as easy online entry.
This is an exclusive promotion for newsXpress, funded thanks to the generosity of our suppliers. In addition to the Yaris, we have eight amazing bikes as runner-up prizes.
Back to Work is running in conjunction with another HOT Ink promotion – an excellent traffic driver for our members.
The team at newsXpress Knox City is promoting a range of Valentine’s Day products in front of cards at the entrance to the store. The gifts which include plush, keyrings, mugs and other items are already selling well as are the Hallmark Valentine’s Day cards. As part of the newsXpress / Hallmark strategic partnership, one lucky customer at Knox will win a luxury gift hamper. This is also on offer at most newsXpress stores.
The newsXpress Valentine’s Day collaterall is being used elsewhere in the store to promote Valentine’s day.
newsXpress is proud to proactively support the Cartridge Rescue TM service which recycles used printer cartridges.
Each of our stores has a Cartridge Rescue TM box into which customers can drop used cartridges. They are reused and not chipped for landfill. This is a great story for the environment.
The folks behind Cartridge Rescue TM used funds raised from the program to financially support the Royal Flying Doctor Service. This is a great story for social responsibility.
newsXpress is proud to have been connected with this service for years and is please to help the community recycle used printer cartridges.
newsXpress provided free collateral to all newsXpress stores last month for use in promoting Australia Day – today. Our poster is one of many we provide free to members for special events and seasons outside the major newsagency seasons.
The poster connects with the Australia Day products for sale to customers wanting to promiote the day – flags, posters, banners, drink holders.
Even though many of us are working, Australia Day is a great opportunity to connect with the community – something we do well in our local businesses.
It has been five weeks since we opened our new corporate store, newsXpress Knox City. We are settling into the centre and our new home and now that Christmas is over we are enjoying the opportunity to work further on the business. The stand out performers for us are our card and wrap department, stationery, calendars and promotional products. newsXpress suppliers have been an excellent help in building what is a fully planogrammed business. The early indications are that these help drive excellent sales results.
We will have more details on what we are trying at newsXpress Knox City and how this could work for newsXpress members at our next round of member meetings.
Caitlyn Stock and Nicole Laffoley from newsXpress Rockhampton featured inThe Morning Bulletin yesterday promoting the free tattoos available with the newspaper for promoting Australia Day.
newsXpress has got right behind Australia Day this year, as in every year, with excellent collateral, support packs and other promotions to connect with and support the day.
newsXpress is proud to be tagged in the School Zone Back to School campaign currently running on commercial radio across Australia. As the only newsagency grouptagged in the ads, newsXpress is extending brand reach thanks to its partnership with School Zone supplier ABW.