Four regional newsXpress meetings next month

newsXpress is pleased to announce dates for four regional meetings next month to provide newsXpress members an opportunity to talk about business and to also let others see the newsXpress difference. Art these meetings we will share an newsXpress developed strategy which shows how to grow traffic, efficiency and margin. Running from 10am to 1pm, the sessions are open to newsXpress members and newsagent colleagues. The dates are:

MACKAY, QLD – Tuesday April 20.
TORONTO, NSW Central Coast – Tuesday April 27.
SUNSHINE COAST, QLD – Thursday April 29
GOLD COAST – Friday April 30

Click here to book.

newsXpress Knox attracting strong interest

newsxpress_knox.JPGOur new newsXpress corporate store at Knox City in Victoria is drawing plenty of attention from others.

Newsagents, suppliers and others regularly visit to see the flexible shopfitting system from Interfit and other innovations we have delivered in this business.

Many visitors are taken with the innovative tables we have at the front of the business.  These are now the fourth generation of a newsXpress exclusive development we started over three years ago.  Having the right and flexible fixtures are vital to retail success.  These latest units can be seen working for books as well as Easter eggs and other Easter product.

newsXpress is committed to investing in the development of more useful and financially rewarding fixtures and fitting for newsXpress businesses.  We back this innovation with on the ground support in how fixtures can be best used.

The result of our work is excitement about the future not only for our group but for others who are taking a keen interest in what we are doing.

The photo was taken this morning at newsXpress Knox.

Great Easter competition entries at newsXpress Yarram

yarram_easter_entries.JPGThe front window is ablaze with colour at newsXpress Yarram (VIC) as they have entries for their easter colouring competition on display.  Click on the image to see the extent of the entries they have received – the entries stretch across three windows and easter is still more than a week away.  Engagement like this in a local campaign is terrific for the local community as well as newsXpress Yarram.

newsXpress gives away 5 iPhones

newsXpress has drawn five lucky customers at random from many entries submitted to determine the winners of iPhones which were offered as part of our Back to Work campaign.

Each lucky customer was thrilled when called with news of their win. We are playing the phonecalls with the winners on newsXpress radio.

We are grateful to Optus for their support of this campaign.

Our iPhone giveaway campaign was another way newsXpress was demonstrating its difference to our members and to our customers.

Easter at newsXpress Bathurst

bathurst_easter.jpgEaster cards and offers greet shoppers as they pass by newsXpress Bathurst NSW). From Darrell Lea eggs to Hallmark cards, the Easter offer at newsXpress Bathurst is brand-based and acts to draw people into the business.

While Easter is one of those seasons where most of the sales are crammed into a few days, having the display out and in prime position early gets into the minds of shoppers that your business is the go to place for the season.

Easter colouring entries at newsXpress Orange

orange_easter.jpgThe team at newsXpress Orange (NSW) is stringing entries in their Easter colouring competition from the ceiling and as the photo shows they already have many young artists vying for a prize.  Each newsXpress location is running their own Easter competition with terrific local prizes on offer.  As we can see at newsXpress Orange, the competition adds to the in-store theatre and shopping experience.

Easter at newsXpress Mountain Creek

mountaincreek_easter.jpgnewsXpress Mountain Creek (QLD) has a terrific Easter display on their dance floor, promoting Easter chocolates as well as other items. At Mountain Creek and in newsXpress locations across Australia, Easter is a high-profile season promoting excellent margin product and mixing this with good traffic generating product.

The newsXpress offer is unique thanks to product range, margin, external marketing and marketing collateral supplied to drive business.

newsXpress has an excellent range of suppliers offering product across sveeral categories supporting the Easter this year.

Easter colouring competition entries coming in

easter_colour.JPGnewsXpress members are reporting receiving good numbers of entries in the 2010 Easter Colouring Competition.  With wonderful local prizes up for grabs, newsXpress members are taking the opportunity to promote their community connection with this event. They are doing this by promoting through schools, clubs and other community groups.  Entries are being put =on display (without breaching privacy) and showing shoppers the works of art.

newsXpress has provided collateral to support the competition with members deciding the rules and prizes which best suit their situation.

Easter at newsXpress Castle Towers

castle_towers_easter.jpgAnnie, Hans and the team at newsXpress Castle Towers (NSW) are showing a strong and creative commitment to Easter in their large newsXpress store at Castle Towers Shopping centre in Sydney – as the photo shows.

At the front of the shop they have a wonderful display of delicious Darrell Lea chocolate products. They also have a brilliant display of Easter cards as well as a good range of gifts.

Capping the Easter display, running the length of the shop, is the newsXpress Easter collateral.

The newsXpress Castle Towers team provides an excellent shopping experience and a strong representation of what newsXpress stands for – as their Easter display shows.

Book Sale at newsXpress Maryborough (VIC)

maryborough_books.JPGnewsXpress Maryborough (VIC) is promoting their newsXpress Easter Book Sale on the dance floor right at the front of the business. They are promoting an excellent range of Children’s books through a terrific display to shoppers as they enter the store.  The book sale has stock across a range of categories and each store can choose the category they promote to main traffic.  Maryborough chose children’s books for the front of their display because it works for them.

newsXpress Maryborough is also using the book sale to attract new traffic through a catalogue based program organised with newsXpress. They are also using it to drive additional business from people who visit for another purchase.

The Book Sale is part of the newsXpress sales efficiency strategy – this drives more sales from existing traffic.

Great Book Sale at Knox City

knox_books.JPGnewsXpress Knox City (VIC) is running a terrific book sale offering an excellent range of cookbooks, children’s books, Easter books and fiction and non-fiction books. There is an excellent range of titles, all discounted. Easter is a popular time to buy books and this newsXpress Book Sale at Knox and other newsXpress stores is proving to be popular with shoppers and newsXpress members.

The Book Sale catalogues bring in new customers and the products themselves are sold with an excellent margin. They are also purchased on impulse by people visiting the business for other reasons.

At newsXpress Knox City and newsXpress locations across the country, the Book Sale is driving excellent business!

Promoting Women’s Health magazine

wetherill_park_womenshealth.jpgnewsXpress Wetherill Park (NSW) is promoting Women’s Health magazine at the counter as an impulse purchase opportunity. This promotion connects with well with their demographic. The science behind the display is part of the newsXpress exclusive magazine strategies, strategies which help newsXpress members leverage excellent magazine traffic for value across all business categories as well as driving incremental magazine business.

newsXpress embraces core newsagency departments like magazines and goes from strength to strength building sales ahead of the channel average and delivering excellent rewards to our members.

newsXpress winners make it on radio

newsXpress radio broadcast calls to the winners in our Back To Work competition.  The bike and Toyota Yaris winners received the call on air and in newsXpress stores across the country we get to hear their excitement at being winners in this rich newsXpress exclusive promotion.

Back to Work worked on many fronts for newsXpress including showing how we can work together for a valuable national promotion and building our customer database.

New hiPP.com.au ‘SORTED’ range at Redcliffe

030310-095.jpgSince opening their doors in Mid November, newsXpress Redcliffe in Brisbane’s Northern suburbs have embraced new suppliers and newsXpress plannograms.

The ‘Sorted’ range by hiPP.com.au allows newsXpress members to compete with other retailers in the home office/fashion stationery category, appealing to a large market with lever arch folders, notebooks, magazine files, storage boxes and much more.

As well as this impressive feature display in the front of the store, newsXpress Redcliffe have ranged the product into their permanent fixture utilising the plannogram developed jointly by hiPP.com.au and the newsXpress Merchandise team.

Easter at newsXpress Orange

clipboard03.jpgPaul Blunden and the team at newsXpress Orange have called on their vast experience in the gift category to present a stylish Easter promotion “choc”full of fantastic gift items to complement the traditioanl range of sweets and other goodies.

The use of the newsXpress A1 posters as an event signpost and encompassing a range of Easter themed mobiles completes the story in this extremely pro-active store.

Welcome newsXpress Mortdale

newsxpress_mortdale.jpgThe energetic and happy team at newsXpress Mortdale (NSW) officially opened under the newsXpress banner on Saturday.  They had an action packed day for their store opening with plenty of specials for customers and a delicious sausage sizzle.  In-store, shoppers got to see the newsXpress offer on the shelves in a variety of new products and key changes to the business.

newsXpress is thrilled to welcome newsXpress Mortdale.

Four wheels move the body – Two wheels move the soul at newsXpress Albany

store-photos-feb-2010-021.jpgHamish Cameron and his team at newsXpress Albany think outside the square in order to stay ahead in the game of modern retailing, and this is best exemplified by their recent front window display which capitalised on the annual Ulysees Motorcycle Club AGM held this year in Albany.

Always a great source of retail inspiration are local events, and in this case the town population increased by a whopping 20% as bikers from all over the state congregated on the township and straight into familiar territory as they encountered a brilliantly conceived and constructed display in the front of the newsXpress windows featuring a brand new Harley Davison surrounded by the latest Biking magazines, books, toys, gifts and extra tires just to complete the image.

Through a little bit of good luck, and a lot of good design the bike organised to be the centrepiece of this innovative display was corporate red and black giving Hamish a  further branding kick in the right direction. While the team at Albany make a habit of undertaking elaborate themes in their windows this activity should not be restricted to just this store, with a little research and a lot of imagination all newsXpressers can create their own theatre!

Easter at newsXpress Harbourtown

img_0080.JPGSue, Scott and the team at newsXpress Harbourtown are no strangers to creating visually stunning merchandising displays at the front of their store to capitalise on passing traffic and impulse purchases.

In the photo you can see the care and science applied to provide customers with a unique and pleasurable shopping experience for this season.  The mixture of ceramic bowls and decorative buckets to collect and store easter eggs, a wide selection of cute plush toys and the time taken to ensure the display looks full but not overcrowded all contribute to another success at newsXpress Harbourtown.

Easter at newsXpress Redcliffe

nx_redcliffe_easter.jpgEaster is on show in a colourful display at newsXpress Redcliffe – right from the front of the shop.  The team has created a terrific display of Easter gifts, costume accessories, party items and, of course, eggs.  newsXpress preferred suppliers have provided Redcliffe and other stores with many options from an excellent range of items at great prices.  This is supported with exclusive marketing collateral from newsXpress.