newsXpress Sandgate in Queensland has been supporting Anzac Day with this display of a range of commemorative material in the absolutely best location in-store.
Part retail display and part remembrance of what Anzac Day means, the display has been an important centrepiece not only for the business but all who have visited in the lead up to today.
newsXpress Sunbury Square went out big in promoting The Australian Women’s Weekly and achieved good sales as a result.
Giving visual ownership to the high provide title made this issue of AWW the focus point for shoppers entering the store. Having a hero focus point is vital in colour drenched newsagencies. This is a great display.
These and other principles are part of the newsXpress magazine training and another reason newsXpress stores enjoy magazine sales success.
newsXpress Ascot Vale has been promoting the Win a Barina Spark! competition being run by newsXpress Strategic Partner Pacific magazines in a number of locations including this display with daily newspapers.
There is no better location to promote impulse purchase opportunities than with newspapers.
Promoting the wonderful competition ink multiple locations helps connect shoppers with the opportunity … especially given the regular promotion of the competition through newsXpress radio.
newsXpress Melton has been promoting the Women’s Weekly Food for Friends cookbook with this high profile display facing shoppers as they enter the business.
This display works a treat as it’s not competing with anything else in the location. It makes the title the hero, this drives attention and it is attention which drives sales.
newsXpress is the premier newsagency group in Australia when it comes to magazines. Our members engage with the category on a more professional level and this results in better sales results for our businesses and magazine publishers.
newsXpress Ballarat is using the LCD display on their POS terminal to promote the Win a Barina Spark! promotion we are running with newsXpress Strategic Partner Pacific Magazines.
This clever use of the LCD display at the sales counter – it is showing a slide show – connects the shopper with other collateral in-store as well as regular promotion live on newsXpress radio.
Setup for the store by their newsXpress Business Development Manager and using their newsagency software, the promotion on the customer display is smart and certainly helping to drive incremental business through the promotion.
newsXpress Deception Bay has been promoting Mother’s Day with this truly wonderful widow display. The promotion of the season from the window and into the shop, using Mother’s Day collateral, is excellent.
The display shows how the newsXpress and Hallmark collateral can compliment each other and create a strong message to drive traffic and sales for this vitally important retail season.
The Mother’s Day gift range at newsXpress Deception Bay is broad and appealing, helping the business to drive good sales not only of Hallmark Mother’s Day cards but also of Mother’s Day gifts in-store.
newsXpress has run four in-store training opportunities for employees of newsXpress newsagency businesses over the last month. These EXCLUSIVE to newsXpress training experiences have attracted excellent numbers of team members to learn about best practice management management methods from newsXpress experts.
Discussing layout, beacon branding, co-location and other strategies, these in-store training sessions deliver training to people working at the coal face, training which is unique to newsXpress and offers practical value to the newsXpress businesses represented.
We are proud to lead in this field, to help enwsXpress members leverage their point of difference in the magazine space and thereby drive excellent traffic results for the business.
This training will be one reason newsXpress stores continue to outperform other newsagencies in magazine title sales.
The photo is from magazine training last week at newsXpress Sandgate in Queensland. In addition to a partial relay and refreshing key categories, we covered a range of newsXpress principles which are now being rolled out in newsXpress locations which participated in the training.
Last week, newsXpress delivered the fourth in-store group visual merchandising training for employees of newsXpress newsagency businesses.
The EXCLUSIVE training sessions were practical, working on live displays in-store and engaging with employees from other stores in building displays focused on preferred supplier products and using newsXpress collateral.
Run by newsXpress Chief Operating Officer (and VM expert) Rob Henderson, this training not only left the host business is a fresh professional display, it provided newsXpress retail employees with excellent practical experience with which to go back to their businesses to create equally stunning and commercially successful displays.
Already we have reports of a sales lift as a result of the training. Banking results is a key goal of newsXpress for its members.
The photo shows a small part of the group assembled at newsXpress Pacific Fair during the training early last week.
The Australian Women’s Weekly Cakebaking cookbook from ACP Magazines which hit the shelves earlier this month is proving to be a popular cookbook titles with newsXpress shoppers.
Featuring this tasty looking cookbook at the counter, with weekly magazines, with food titles and other high-traffic locations is generating excellent an valuable impulse purchases as newsXpress members are seeing.
Thanks to data and shopper insights from ACP Magazines, newsXpress is able to help its members drive incremental business from the cookbook space … and this is what we are doing through out network of on the ground in-store support. We are sharing advice and helping our members grow ACP cookbook sales.
This is exciting as we are showing that growth can be achieved in the traditional magazine space – contrary to what some would have newsagents believe.
newsXpress has this week hosted two more in-store group magazine management and visual merchandising training sessions for people working in newsXpress businesses.
These free training sessions provided access to best-practice business-building training which will lead to sales increases in participating newsXpress stores.
With content built around exclusive to newsXpress principles and tactics, newsXpress is extending the reach of its proven approach to driving core parts of each newsXpress business.
As far as we know, we are the only newsagency marketing group in Australia providing this retail employee training … showing off not only a newsXpress difference but also building the knowledge assets within the group – all in pursuit of better business outcomes.
The commercial results of the magazine department are evidence that the newsXpress approach works. We have found a way to nurture and leverage existing excellent magazine traffic into good business results for the rest of the business.
newsXpress members are finding innovative ways of promoting the My Family sticker range in-store from the magnetic counter displays to small spinners with top selling stickers to the traditional pull up banner in high-profile areas.
Changing the merchandising approach and engagement points can drive a terrific sales kick even in newsXpress stores which have carried the My Family stickers for more than a year, in some cases generating hundreds of dollars of additional revenue in a month.
The photo shows the counter-based innovation from the team at newsXpress Bairnsdale. They are pitching the relatively new magnet range along with a small spinner of popular car window stickers plus an order form and the My Family stickers promotional counter mat. All these items combine to provide an impactful promotion at the sales counter and thereby drive impulse purchases of the stickers.
Sometimes we lose focus on products which, with a little creative attention, can drive basket depth and through this deliver a more valuable return on investment. This is why smart newsXpress members are achieving with the wonderful My Family stickers range. It is also where newsXpress can help with insights and reminder like this blog post.
newsXpress is unique in the product insights, market intelligence and other help it provides to members with which they can drive sales and thereby achieve a more valuable financial result for the business. We have partners like our friends at The Sticker Family to work with us on pursuing these goals.
newsXpress stores were been presented an opportunity to get in on the certain success of the launch issue of Grand Designs Australia from newsXpress preferred supplier Universal Magazines. This new magazine launches on May 2 and newsXpress stores can pre order the quantity they want so that they can give the title prime position support and drive the best possible sales outcome.
Getting in early with title launches is another way we can show off leadership in the magazine department and drive above average sales performance as a result. This offer from Universal Magazines is another example of the newsXpress difference.
The AFL Beanie Kid range has gone nuts across newsXpress newsagency stores with some having sold out their initial allocation four times over.
The photo shows the stand at newsXpress Pakenham early in the season. Their AFL Beanie Kid sales have been excellent as Pakenham locals have been shopping for Beanie Kids for their favourite AFL teams.
Thanks to our friends at Skansen Brands we have been able to source products and invaluable product knowledge and education with which we can maximise the opportunity. Sometimes, having them product is just part not the requirement – product knowledge and understanding the shopper helps you make the most from the opportunity.
This is a newsXpress difference – taking product knowledge and turning it into something genuinely unique and valuable. Once you add product accessibility you have a commercial winner.
While AFL beanie Kids are a challenge to source at the moment, newsXpress is well placed to make this work for stores not only for this season but for the Beanie Kid range throughout the year.
In the newsagency space, newsXpress owns the Beanie Kid opportunity.
newsXpress Sandgate in Queensland, like so many newsXpress stores is promoting the Pacific Magazines Barina competition in a high profile location facing shoppers as they come into the business. This display is visually powerful and certain to drive incremental business for the promoted Pacific magazines titles. We con side this display at newsXpress Sandgate to be a best practice display for this promotion.
newsXpress hosted a store employee training session at newsXpress Pacific Fair on Monday night. This was attended by many employees of newsXpress stores on the Gold Coast. One group in the training focussed on Visual Merchandising under the guidance of newsXpress COO Rob Henderson. The photo shows just part of the stunning Mother’s Day display they created. Click on the image to see the detail and how they made good use of the newsXrpess exclusive collateral.
newsXpress Bairnsdale is promoting a broader range of the Wild Republic which was offered to newsXpress members at our national conference last month. This range is fun and engaging, connecting with a valuable shopper demographic and driving excellent impulse business. newsXpress stores, like Bairnsdale, which embraced the Wild Republic opportunity are reporting excellent results.
In addition to the fun of the Wild republic range is their commitment to education. Wild Republic educates children about the beauty and wonders of nature in entertaining and creative ways. Their products have been praised around the world. here in Australia they are supported by the Australia Zoo.
The quality and educational and social value of the Wild Republic range is unquestionable. This is why newsXpress is proud to be offering it in newsXpress stores and is thrilled to be enjoying excellent slew as a result.
The commercial and social success of Wild Republic is another example of the newsXpress difference. Sure we could source a cheap China knock-off. But it would not come with the added value and it is this added value which drives value for the business in the long term.
Brands are important in the newsagency channel, now more than ever. Those who do not get this will realise their mistake eventually. newsXpress has a plan and this is reflected in our preferred supplier product portfolio.
newsXpress Glendale has setup what we consider to be a best practice display promoting Cleo magazine from our friends at ACP Magazines at the counter.
Featuring the free Model & Co. gift with the title, this display cannot be missed by shoppers as they enter newsXpress Glendale. Click on the image to see the display in detail.
newsXpress Middle Park has been promoting the One Direction one shot from Pacific Magazines with this well-placed impulse display on the dance floor.
Designed to capture high magazine traffic and drive impulse purchases, this tactical display for the One Direction magazine title is what newsXpress stores do for magazines and shows another reason we enjoy excellent magazine success.
The One Direction title fromPacific Magazines has been a hit for newsXpress stores, generating excellent incremental traffic and revenue this month. It has been timed wonderfully to make the most of their tour as well as school holidays.
newsXpress newsagencies are offering a free 32-page puzzle book with New Idea this week. Not all retailers have this valuable add-on for the magazine. newsXpress is the only group where this extra value gift is available through the entire group … showing off another valuable contribution from newsXpress and our strategic partner, Pacific Magazines.
The giveaway will not only help the sales of New Idea, it will also help the sales of the New Idea Jumbo Puzzles title which is in-store now.
Here at newsXpress we love magazines because we understand them, the value they offer today and how we can make the most of this opportunity for the next phase in our evolution as a retail brand.
Many newsXpress stores across Australian has the Blooming Expressions products on the shop floor as part of their card and gift range. This is especially timely for the Mother’s Day season.
With Blooming Expressions, newsXpress shoppers get to show someone your love in a special fresh new way … many times over and remaining fresh. They are a completely new take on giving flowers.
We see the Hallmark Blooming Expressions as being something to give from a child to a parent, friend to friend, partner to partner or just because … a Blooming Expressions makes a wonderful and memorable gift where you want your feelings to be recalled easily on the desk, mantle piece or the bedside table.
Placed in high-traffic locations in newsXpress stores, the Blooming Expressions range helps newsXpress position itself as innovative in the card and gift space.
Through our strategic partnership with Hallmark, newsXpress has been able to ensure easy access to the Blooming Expressions range for newsXpress members along with valuable insights with which we can turn the product opportunity into sales.