newsXpress Blog

Optus Mobile Phone and SIM card Offers at newsXpress Sunbury Square

newsXpress Sunbury Square is promoting its Optus mobile phone and SIM card offers at the sales counter.

They have kicked the traditional dump bin approach ip a notch with the sign detailing offers available. This is an excellent move as it pitches the offer at eye level … thereby increasing the opportunity for shopper awareness.

newsXpress knows from member feedback that mobile phones and SIM cards can be purchased on impulse at the counter – hence our placement recommendation.

Thanks to our partnership with Optus and Jenlist, we have delivered a 100% boost in Optus mobile phone recharge commission earned by newsXpress members.

Father’s Day at Streaky Bay

Gifts for dad are a feature of this display for Father’s Day on display at newsXpress Streaky Bay. Using newsXpress exclusive collateral, the display appeals to a broad range of Father’s Day giving situations.

Shoppers in Streaky Bay are getting to know that newsXpress Streaky Bay is an excellent place to shop for gifts. Well done to those involved in creating this display.

Father’s Day at newsXpress Top Ryde City

newsXpress Top Ryde City is promoting Father’s Day 2011 with this display right at the front of the newsagency, facing out into the shopping mall.

Inviting shoppers toward the business, the display features an excellent range of Hallmark cards along with a good range of Father’s Day gifts … all situated in the best location in the business.

This display also serves to promote greeting cards and gifts available from the business more generally to shoppers at the Top Ryde City Shopping Centre.

The Ben Kay Difference

newsXpress General Manager Ben Kay lived and breathes newsagencies and has done since leaving school. In his role as part of the leadership of newsXpress Ben delivers a passion and commitment which reflects the newsXpress commitment to the channel.

From the shop floor to the back room Ben is able to talk the talk and walk the walk. It is nothing for ben to roll up his sleeves and help a newsXpress member undertake one of our famous and valuable magazine relays. He is equally able to work through business reports and uncover business growth and development opportunities.

newsXpress is lucky to have Ben on the team and is grateful for the tireless personal and valuable help he delivers to our members every day.

Optus Mobile Phone Offer at newsXpress Rosebud

Shoppers in Rosebud have access to Optus mobile phone handset and SIM card deals thanks to the newsXpress Optus offer.

The other benefit for newsXpress members is the 100% increase in Optus recharge commission over the usual Optus recharge commission. Delivering a 100% lift in Optus mobile phone recharge commission is a financially compelling benefit delivered by newsXpress, thanks to Optus and Jenlist, to newsXpress members.

The other benefit is basket depth thanks to the impulse nature of such mobile phone and SIM card purchases.

By placing this display unit at the main sales counter, newsXpress Rosebud is ensuring that they engage almost all shoppers in the opportunity.

newsXpress Runaway Bay Embraces Smurf Opportunity

newsXpress Runaway Bay in is another newsXpress store successfully engaging with the Smurfs opportunity with this excellent display.

The excellent display is fresh and exciting – creating a strong impact around the Smurfs characters and brand – well done to those responsible for this display.

The Smurfs products are proving to be another hit newsXpress merchandise product.

Father’s Day at newsXpress Terrigal

newsXpress Terrigal has been successfully promoting Hallmark Father’s Day cards at the entrance to the business. Shoppers can’t miss it as they step inside.

The Hallmark card range flows into a range of socks sourced through one of our newsXpress preferred suppliers in time for Father’s Day. The two categories of products work well together as do the Hallmark cards and other Father’s Day gifts from the newsXpress preferred supplier ranges.

Great Cadbury Toolkit for Father’s Day From newsXpress

This Cadbury toolkit is a key gift on offer from newsXpress stores this Father’s Day. newsXpress stores right across Australia are proudly offering the metal toolkit and the delicious and tempting Cadbury goodies inside as part of the 2011 Father’s Day campaign.

The newsXpress / Cadbury connection for Father’s Day is an example of our valuable connection with and support for national brands. newsXpress members are benefiting from extra traffic and easy selling thanks to Cadbury being the best known chocolate brand in Australia.

Father’s Day Wall at Wetherill Park

newsXpress Wetherill Park is promoting father’s Day 2012 in a number of locations in-store including this behind the counter wall display. This faces shoppers as they complete sales.

This placement is designed to help guide impulse purchases of Father’s Day gift items and to reinforce the Sony gift which one lucky shopper will win in each newsXpress Hallmark store.

newsXpress Riverlink Loving the Smurfs Traffic and Sales

At the front of the newsagency facing shoppers as they enter newsXpress Riverlink is this display promoting Smurfs characters and Smurf movie product.

Sourced through our newsXpress preferred suppliers and promoted by newsXpress, the Smurfs range at newsXpress Riverlink connects the business with the nostalgia as well as new versions of the characters as shown in the soon to release movie.

newsXpress is thrilled to be the only newsagency marketing group connected with the Smurf juggernaut … we’re loving it! We are thrilled that great newsXpress members like newsXpress Riverlink are engaged and loving the Smurfs too.

Excellent Visual Merchandising Display at newsXpress Watergardens for New Idea Daffodil Day Promo

The visual merchandising team at newsXpress Watergardens has created a truly wonderful, engaging and compelling display promoting the current issue of New Idea magazine which supports the Daffodil Day campaign for the Cancer Council. Located at the front of the newsagency and seen by shoppers in the mall, this display wonderfully connects the magazine,the fund raising campaign and the wonderful work of the Cancer Council.

Click on the image to see a bigger version of the display – see the excellent detail which makes this such a good and successful display.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Ascot Vale Supports Daffodil Day Fund Raising through New Idea Magazine

Shoppers at newsXpress Ascot Vale in Union Road Ascot Vale in Victoria have had an opportunity to support the work of the Cancer Council and their Daffodil Day Fund raising campaign thanks to this prime location placement of the New Idea promotional unit.

Ten cents from every copy of New Idea sold this past weeks is being donated to the work of the Cancer Council. This tactical engagement by newsXpress Ascot Vale connected them with the fund raising effort and promotes the popular magazine for impulse purchase.

newsXpress newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Sunbury Square Supports Daffodil Day

newsXpress Sunbury Square has been supporting the New Idea magazine promotion and support of Daffodil Day 2011 with the tactical placement of the New Idea promotional unit at the sales counter in their newsagency.

Ten cents of every copy sold of this issue of New Idea goes to the Cancer Council. This placement by newsXpress Sunbury Square raises awareness of the important fund raising campaign for the Cancer Council.

newsXpress has encouraged all newsXpress members to get behind the Daffodil Day campaign being run by our strategic partner Pacific Magazines through their New Idea magazine this year.

newsXpress Beechworth – Technology Newsagent of the Year

Congratulations to newsXpress Beechworth on being announced Technology Newsagent of the Year.

This award is recognition for hard work in the business on the technology front. Embracing technology opportunities in operations as well as selling technology products and through this attracting new shoppers.

newsXpress appreciates the leadership of newsXpress Beechworth and is thrilled to have them in our community.

newsXpress Young Runner-up Technology Newsagent of the Year

Congratulations to newsXpress Young on being announced the runner up Technology Newsagent of the Year at the awards earlier this week.

newsXpress Young has innovated by introducing an Optus store within a store to their business and have attracted a slew of new customers as a result. Their work in this area was genuinely ground breaking – other newsagents have since followed their lead.

newsXpress is lucky to have newsagents prepared to innovate in our community. Congratulations newsXpress Young!

newsXpress Dapto Sells Winning Lottery Ticket

Congratulations to newsXpress Dapto for selling a winning lottery ticket in Saturday night’s lotto draw. One newsXpress Dapto customer is now $482,866.24 better off. the newsXpress lucky winning streak continues!

newsXpress Dapto is a terrific business representing the newsXpress brand: vibrant, proactive and engaging in new products to extend the appeal of the business. This win is a good boost to an excellent business.

Placing Crossword titles Next to Weeklies Works at East Maitland

Lovatts crossword and puzzle titles are benefiting from this placement next to weeklies by the team at newsXpress East Maitland.

With mots crossword shoppers being women and most weekly magazine shoppers being women, it makes sense to place crossword titles next to the weekly magazines.

The result is a measurable sales lift. This is another newsXpress members do so well with magazines – because we actively engage.

Eli Waters Uses newsXpress Collateral

newsXpress Eli Waters is making good use of some of the new newsXpress marketing collateral to promote their Toy Sale.

This new collateral is part of an extensive marketing kit made available to newsXpress members earlier this year. Covering more than thirty marketing opportunities, the collateral pack is the largest of its type in the newsagency channel. It is helping newsXpress members attract new shoppers and drive a more efficient shopping basket.

Well done to newsXpress Eli Waters for embracing the Toy Sale opportunity.

Party at newsXpress Bray Park

newsXpress Bray Park is embracing the party goods opportunity with a good range of party supplies. Located on the shop floor in a high-traffic situation, the party supplies display (part shown in the photo) caters to a range of party opportunities.

newsXpress preferred suppliers offer a good range of party goods opportunities to cater for a range of party, kids and adults, situations. From balloons through to invitations to cups and place-mats, the party range serves a range of situations.

The Quiet Achiever Gets Results

The newsXpress VIC / SA / TAS Business Development Manager Michael Elvey is your quintessential quiet achiever. Preferring the back room to the main stage, Michael helps our members drive better business outcomes by working with them through newsXpress processes and opportunities.

Through more than fifteen years working with newsagents Michael brings logic and quiet grace to his important role of guiding our members to pursue their business potential. We truly appreciate his focus and commitment.

Michael is one of a team of newsXpress Business Development Managers who share the newsXpress difference every day in their work with and for us.