The one day newsagency conference newsXpress hosted in Perth earlier this week was well attended and much appreciated based on feedback from participating newsagents and newsagency suppliers. Sharing business building ideas and strategies, the conference showed off the newsXpress point of difference beautifully … showing how membership of newsXpress delivers a different and valuable experience to participating newsagents. Welcoming new members in Western Australia to newsXpress was a real treat.
Category: newsXpress difference
Newsagents Embrace newsXpress Suppliers at Trade Fair
The Trade Fair which accompanied the one-day conference earlier this week generated excellent business for participating newsXpress preferred suppliers. Covering mobile phones, gifts, greeting cards, stationery, social stationery, educational products, ATMs, My family stickers and a range of other products, the trade fair was a hit with newsXpress members and suppliers, resulting in excellent new business contacts and good sales on the day.
Social Media Marketing Advice Now Online
newsXpress has published further advice for members on engaging with social media outlets such as Facebook and Twitter. Presented at our recent one-day mini conferences, the material outlines the importance of a social media strategy and shared tips on making the most of the opportunity.
This additional learning material is available from the secure member area newsXpress website … delivering more benefits from our newsagency marketing group.
In addition to these new materials loaded to the newsXpress website, newsXpress has advice and assistance available for newsXpress members on specific store campaigns around social media. Access to the training materials and additional assistance and guidance is provided at no additional cost to newsXpress members.
Awards for newsXpress Pakenham
Congratulations to Di and Rowan Higgon and the team at newsXpress Pakenham for winning two awards in this year’s Vardinia Business Awards. newsXpress won the Retail category and the Employer of Choice award. Bth awards represent recognition for hard work by everyone involved in the large and growing newsXpress Pakenham business.
June In-Store Offers Newsletter Out Now
newsXpress published its In-Store Offers Newsletter for June to members last week. In fact, it published two versions to cover more options for members of the newsXpress newsagency marketing group. The newsletter features some excellent offers, designed to drive traffic to newsXpress stores and to drive impulse purchases. It also features the new magazine, Coach, from Pacific Magazines which goes on sale today.
This newsletter is an excellent example of the newsXpress difference as it shows newsXpress support for preferred suppliers, provides a professional traffic-generating medium for newsXpress stores and helps present the group and individual stores with a united marketing message. newsXpress are showing their appreciation for this medium by sending the newsletter to customers, placing it at the front of the shop and giving it freely to shoppers in-store.
Each newsletter is provided to newsXpress members in a way which enables local personalisation with store address and contact details.
While other retailers are saying that retail is tough, newsXpress is expanding and refining marketing and communication options for members to help them drive better local business. This professionally produced monthly newsletter is part of that strategy.
Fourteen New Preferred Suppliers for newsXpress Members
newsXpress has announced details of fourteen new preferred suppliers joining the newsXpress newsagency marketing group community. These fourteen preferred suppliers takes our current preferred supplier roster to 118.
These 118 preferred suppliers offer newsXpress members access to a broad range of products at excellent prices and on excellent terms … leading pricing and terms which position newsXpress member businesses competitively.
More important that the exclusive preferred supplier suite is the marketing, merchandising and strategy services offered by newsXpress to help members drive bankable margin from these products. For it is one thing to have access to good deals and another thing entirely to be able to turn the deals into cash. This is where the newsXpress difference comes into action.
More than a buying group, newsXpress offers products and support services to help newsXpress members extract maximum value from membership of the group.
Toy Sale at newsXpress Eli Waters
newsXpress Eli Waters has been running a Toy Sale based on products from our newsXpress toy preferred suppliers and using marketing collateral which is part of the local marketing it released to newsXpress members earlier this year.
The display looks terrific and is drawing good attention … driving basket size as many shoppers would not have entered the newsagency looking to purchase toys. Well dome Eli Waters team!
The exclusive and extensive marketing collateral toolkit from newsXpress is providing members with a wonderful range of in-store as well as external promotional opportunities.
Winners Among newsXpress Members
newsXpress Toronto and newsXpress Terrigal Won $500 each at our NSW one-day conference in Sydney yesterday … continuing the stream of winners among newsXpress members as a result of supporting suppliers which support newsXpress. In delivering these cash rewards, newsXpress is sharing fun and excitement at our member meeting series. We appreciate the financial support of our preferred suppliers enabling us to offer these prizes.
Trade Display Helps newsXpress Members Buy Competitively
The newsXpress one-day conference / member meeting in Sydney yesterday presented an excellent range of supplier opportunities … special offers from newsXpress preferred suppliers helping newsXpress members buy better and drive excellent impulse and core business. We love the support from fourteen of newsXpress preferred suppliers for supporting the trade displays accompanying this round of meetings.
newsXpress Embraces Toys
Toy Networx and All Brands Toys have been participating in the trade display which accompanies our current one-day conferences around Australia. They have been offering excellent buying opportunities.
With so many newsXpress stores now enjoying success with toys, the latest offers are welcome as stores stock up for the mid year season, especially the next round of school holidays.
The toys, games, plush and other items are wonderful basket building products, enhancing the margin banked from each sale. They are perfect for leveraging the traffic generated by newsXpress marketing, delivering a solid margin result for newsXpress members.
The newsXpress difference is how we guide newsXpress members to leverage the toy opportunity in the context of the overall newsXpress business development campaign.
Cheeki coffee mugs in Better Homes and Gardens
The range of Cheeki coffee mugs is featured on the planet page of the latest issue of better Homes and Gardens. With many newsXpress stores offering these environmentally friendly and safe mugs, this is a nice tie in for newsXpress. In addition to the Cheeki coffee mug range, many newsXpress stores sell the Cheeki drink bottles. Both items make for great gifts as well as for personal use.
Promoting The Sticker Family in newsXpress stores
The Sticker Family range is well established as part of the newsXpress family of products. newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family. They also see good basket building sales to shoppers who visit the newsagency to purchase other products.
We love The Sticker Family range as it respects and lifts up the core newsagency customer. It connects us with our customers and the wider community. There is a sense of belonging among those with these stickers on the rear window of their cars.
We also appreciate the support from the suppliers of The Sticker Family range. Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.
Diversity Among Preferred Suppliers
newsXpress is proud of the diversity among its community of preferred suppliers.
We are selective about suppliers we bring on, being careful to not cross over product and service offers already covered in the existing preferred supplier suite.
The selectiveness of our approach serves the needs of ourr suppliers as well as our members, delivering the important win win which iss essencial to sustainable and viable newsagent / marketing group / supplier relationships.
This is a tremendous point of difference of newsXpress, the broad range of respected preferred suppliers in our portfolio. It is another reason newsXpress members enjoy being part of our group.
newsXpress Phonecard a Terrific Gift
The branded newsXpress phonecard offering 25 cent untimed local calls and good value international calls is proving to be a popular gift in all sorts of occasions. Promoted behind the counter, with international newspapers, with daily newspapers and out the front of the store, the newsXpress Phonecard is proving to be a hit for newsXpress members, driving excellent basket building business. The bonus is the margin made by newsXpress members.
newsXpress members seeing the most growth have trained their sales team to offer the phonecard as a gift suggestion. Customers love it as they are giving a gift with a wonderful emotional connection.
Loving magazines in Sunbury
newsXpress Sunbury Square is showing the people of Sunbury a wonderful range of special interest titles through their magazine of the Week promotion. They are using this counter campaign to show off range. Recently, they promoted Spitfire 75 magazine as their Magazine of the Week. This made a lot of sense given their proximity to Melbourne’s Tullamarine airport and the numbber of flying enthusiasts who shop with them. In the photo is Rita from newsXpress Sunbury Square, proudly smiling at the counter of their store.
newsXpress Winners in Melbourne
newsXpress Inverloch and newsXpress Melton won $500 tax-free cash each as part of the trade display which accompanies the Melbourne on-day conference yesterday. Walking away with the cash we had two very happy members. the giveaway added a bit of extra fun to the day and reinforced the support which preferred suppliers provide to newsXpress and its members.
Victorian newsXpress Members Enjoy One-Day Conference
The meeting component of the one-day newsXpress conference in Melbourne yesterday was packed with plenty of business building content. newsXpress members engaged terrific discussion and were able to access excellent and practical take-away content. Through the course of the day there was an excellent mix of sessions sharing valuable insights for the short to medium term as well as into the future.
Trade Display Helps Newsagents Save and Expand
Our one-day newsXpress conference in Melbourne yesterday kicked off with a trade display which snaked along the outside of the conference facility. A broad variety of products were on show from early in the morning through the course of the day. Busy the whole time, the trade display provided members plenty of opportunities to see excellent products and to purchase many on special for the day.
newsXpress Winners in Brisbane
newsXpress Riverlink and newsXpress Sandgate were the winners of our $500 cash giveaways at yesterday’s one-day conference and trade fair. These lucky newsXpress members left on the day with $500 tax free dollars in their pocket thanks to the generous support of newsXpress preferred suppliers. We are offering cash prizes at the trade fairs accompanying all of the one-day conferences in this current cycle … presenting more opportunities for newsXpress members to win.
Busy Brisbane One-Day Mini Conference
The newsXpress one-day Mini Conference in Brisbane yesterday was a terrific success with the business building presentations well attended and engagement between members, suppliers and the newsXpress team valuable and strong. The day moved at a cracking pace with plenty of ground covered on a variety of valuable business topics.